What brand is moonshot?
YGEntertainment entered the cosmetics industry in June 20 14, and officially launched the brand moonshot. Brand inspiration comes from 1969, when Apollo successfully landed on the moon for the first time, and human success turned dreams into real miracles. The brand focuses on women aged 20-30, aiming to provide innovative and diverse products and make-up solutions different from ordinary make-up brands for women. Hyun Suk Yang, the representative of YG Entertainment Company, which leads the trend of pop culture, expanded the original advantageous industry from K-POP to cosmetics and beauty industry in one year, and the cosmetics brand moonshot quickly became a dark horse in the beauty industry.
YG Entertainment Company owns artists such as BIGBANG, 2NE 1, EpikHigh and iKON. , is a cosmetics brand moonshot based on YG spirit (originality, continuous improvement, respect for individuality, etc.). ). Because of its unique products, lasting makeup and bright colors, it has a hot popularity in Korea, attracting the attention of a large number of overseas tourists. Among many beauty brands that are deeply loved by the public, moonshot, a cosmetic brand launched by YG Entertainment, which leads pop culture K-POP, has become a hot topic for a while.
What's the grade of moonshot?
YG Entertainment Company owns many artists such as Big Bang, 2Ne 1, Epik High and Ikon. Moonshot, a cosmetics brand, has been launched since last June 10. Through various novel and unique publicity activities and various interactions with YG artists, it has aroused high repercussions among SNS and Weibo fans. In addition, the heads of China K-beauty and moonshot, which are favored by overseas tourists, said that about 45% of the total revenue of Korean offline stores (Lotte Duty Free Shop, Sanqingdong Flagship Store and Myeongdong Lotte YoungPlaza) come from foreign tourists, and they are also popular online.
At the same time, as a brand launched less than 65,438+0 years ago, moonshot has entered 25 stores of Sephora, the cosmetics retail authority under the global luxury brand LVMH, creating a rare record in the industry. This selection enabled BOBBIBROWN to successfully go public and became the president of Burberry Korea Branch. Because of its unique products, lasting makeup, bright colors and novel design, moonshot not only has a hot popularity in China, but also has a warm response on YouTube and SNS of overseas fans.
So I don't think moonshot is a luxury, but it belongs to the trend brand and is a product worth buying by star fans. Belongs to mid-range makeup
Moonshot star products
Moonshot's new product brings two popular air cushion BB creams: GD air cushion and DARA air cushion, both named after the spokesperson. GD air cushion focuses on clearing nature, and creates a light and natural skin-friendly makeup feeling with superfine particle production technology. It is a must-have product for completely nude makeup. DARA air cushion, on the other hand, is tender and smooth, with triple effects of whitening, firming and sun protection, which can easily create a goddess-like moisturizing skin and perfectly modify skin defects.