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Luxury hardcore * * *, the entry is equipped with 2.0T+8AT+ four-wheel drive. Market competitiveness analysis of tank 300.
Speaking of hard-core off-road vehicles, Chinese people can't avoid Jeep Shepherd and Toyota Prado. It is no exaggeration to say that these two models carry many people's off-road dreams. However, in view of the high product positioning and high price, many young people are discouraged. In order to satisfy more people's off-road dreams, Great Wall Motor, the leader of independent SUV, also seized the opportunity to launch a non-loaded hard-core SUV like Haval H9, and became the market leader with excellent product quality and leapfrog technology configuration. However, the starting price as high as 200,000+is still very stressful for young people. As a result, Great Wall Motor, which knows the consumer needs of young people best, began to build a luxury SUV, which is our protagonist today-WEY TANK 300.

I believe everyone is familiar with this model. The new car has attracted much attention since the official map was released. After all kinds of publicity of Chengdu Auto Show, Beijing Auto Show and Guangzhou Auto Show, it has been completely built into a "network celebrity" model, and its popularity has even surpassed that of its own car Haval H6. After a long period of warm-up, the new car will be officially launched on 65438+February 17, and then it has been at the Guangzhou Auto Show. In the future, new cars will compete head-on with Beijing BJ40 and Nissan Tuda. So what kind of product quality does the new car have, and what are its advantages compared with competing models? Take this opportunity to learn more about this car.

In terms of appearance, the new car is based on the "Tank WEY" off-road platform. As the first model under the new platform, the new car adopts a completely different design style from WEY's existing system models, and it adopts the same square front design as the well-known Jeep herdsman and Suzuki Jimny. Specifically, China Net adopts a rounded rectangle design, and WEY brand LOGO and retro round headlights on both sides are integrated with three horizontal decorative strips, showing a high-end fashion side with the cooperation of piano paint materials.

In particular, the LED daytime running lights that pass through the interior of the lamp cavity and stick on both sides of the fender are more attractive and look more recognizable. There is a wide lower enclosure below, and an LED front fog lamp and a hidden winch are integrated in the middle. The rough design shows the gas field that a hard-core SUV should have.

The new car on the side of the car body adopts a square box shape, which is very consistent with the Chinese people's understanding of hard-core SUVs. The expanded square wheel arch, wide side pedals and exclusive ATT off-road tires always tell consumers that this is an SUV that can cross the road under extreme conditions. In terms of dimensions, the length, width and height of the new car are 4760/ 1930/ 1927 mm, respectively, and the wheelbase is 2750 mm, which is superior to the competing Beijing BJ40. In terms of trafficability, the New approach angle is 33 degrees, the departure angle is 34 degrees, the passing angle is 23. 1 degree, the minimum ground clearance is 224mm, and the maximum wading depth is 700 mm, which is not inferior to higher-level herders. In terms of hard core configuration, all new cars are equipped with central differential lock as standard, while the top models are equipped with front differential lock and rear axle differential lock. Coupled with the excellent product size, the passability of the new car under extreme conditions is more prominent than that of Haval H9.

The new car at the rear of the car body doesn't need too many complicated elements for this class of cars, and the new car is no exception. However, in order to highlight the luxury positioning of the new car, its control in details is still very commendable. For example, a blackened cover is added in the middle of the external spare tire, and a rear camera is integrated in the middle, which is much more fashionable than the traditional SUV; Secondly, the new car also keeps up with the trend of the times, adding an electric button in the middle of the side handle, which makes the opening mode more intelligent; Finally, a black cover is added to the edge of the vertically distributed taillight group, and a full LED light source is adopted, which has good recognition and lighting effect after lighting. As for the new car with the lower bumper, the rough surrounding echoes the front face, thus creating a stronger sense of integrity.

When I opened the car door and came to the cockpit, the sight of a luxury car came to me, which once again subverted the author's cognition of hard-core off-road vehicles. Compared with the rough appearance, it pays more attention to the creation of luxury and technology. Specifically, the shape of the center console is similar to that of Mercedes-Benz G, the T-shaped symmetrical design is very wide and thick, and the circular air conditioning outlet plays a finishing touch. Coupled with friendly materials and integrated LCD screen, the air outlet of "airplane propeller" air conditioner reveals the fashionable atmosphere inside the car. With the frosted decorative board and exposed rivets of the co-pilot center console, the whole interior has a visual effect of combining luxury and roughness.

Found out after the actual experience in space? The front row space of the tank 300 performs well, and the cushion of the seat is soft, which has a certain sinking feeling, which is beneficial to extreme off-road and can provide the driver with a sense of package. The trunk space is relatively flat as a whole, and the rear seats can be laid down at a ratio of 4:6, which can further expand the loading space in the car. The disadvantage is that the back width of the tank 300 is too large, and it may take some effort to place large items, which is not very friendly to female friends.

In terms of configuration, the new car has three differential locks, tank turning, crawling mode, ATS all-terrain control system and up to nine driving modes. And the whole system comes standard with double conjoined large screen, reversing image, constant speed cruise, automatic start and stop, automatic parking, uphill assistance, steep slope descent, keyless entry before, multifunctional leather steering wheel, fixed side pedal, voice recognition, mobile phone interconnection, car networking, OTA upgrade, height-adjustable full LED headlight group, automatic air conditioner, induction wiper and PM2.5 filter device.

In terms of power, the new car is equipped with a 2.0T turbocharged engine independently developed by Great Wall, with a maximum power of 227 HP and a maximum torque of 387 Nm. In terms of transmission system, the 8AT gearbox from ZF is matched. This power combination has been in service on Haval H9 for many years, and its maturity and stability have stood the test of the market. The new four-wheel drive car will be equipped with Borg Warner's part-time 4wd system. In terms of suspension, the new car adopts front double wishbone independent suspension and rear multi-link dependent suspension. In addition, according to the factory's previous planning, the new car will also launch a power version of 3.0T+9AT to improve the product matrix.

Summary: As the first non-loaded SUV in WEY family that focuses on hard-core positioning, Tank 300 has been in line with Jeep Shepherd at a higher level in hardware configuration. Compared with competing product BJ40 of the same level, the tank 300 is even worse in size, technology configuration, off-road configuration and luxury, especially the Conqueror version with a pre-sale price of 265,438+0.38 million yuan, which can best test the one-time full allocation of three differential locks of hard-core SUV. There is still room for price reduction after the official listing. With the market cultivation of the Great Wall for many years and the technological configuration comparable to luxury cars, the new car market has a bright future. However, compared with Beijing BJ40, because the tank 300 has not been officially listed, there are relatively few choices of product matrix. But don't worry, the Tank 300 City Edition has been officially declared to the Ministry of Industry and Information Technology, and it is expected to be listed soon. In addition, a more playable special version of the exhibition car has also appeared one after another, and it is expected to be listed in a short time. Then the problem is coming. As a hard-core off-road SUV within 200,000 yuan, compared with BJ40, Tank 300 has a more personalized appearance and luxurious interior, so will you choose Tank 300 with higher cost performance or spend more money on shepherds?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.