I. Market research
1, the present situation and prospect of snack bar
Status quo: In recent years, there have been many attempts at snacks all over the country. From process inheritance to improvement, from packaging to marketing, from production to sales, subversive renovation has been done.
Bread, coffee, beef offal, duck neck ... these humble leisure snacks are attacking the city with the business model of chain operation, developing rapidly, and the leisure snack chain industry is welcoming the blowout era.
At present, about 80% chain stores in the catering industry adopt the business model of direct sales plus franchise stores, and few of them simply do direct sales; The combination of franchise stores and direct stores can enable brands to seize market share in the shortest time and increase brand exposure.
Prospect: the core of running a snack bar depends on the location of the store, and the flow of people and spending power are the key factors. But in the future, rent and manpower will become the biggest business pressure, so there are only two ways to make a profit, one is sales and the other is innovation.
Chen Liang pointed out that the beef offal industry is mainly based on joining, but it must be directly operated first. After a certain number of direct stores have matured, they can start to join the business; "Every industry will have many followers when it is profitable, and then there will be a process of expansion and reshuffle. The above-mentioned beef offal brands are short-lived, mostly because of the introduction and quick success. Therefore, to make snacks, you must have an unchanging heart.
2. Factor analysis
There are many decisive factors in opening a snack bar. Overcoming these factors, it is definitely not a problem to run a popular snack bar. Then let's discuss what factors we need to know to successfully open a snack bar.
We should introduce very distinctive snacks. For example, snacks with national cultural characteristics are more likely to arouse consumers' interest in buying foods that they can't reach.
Zhuanmianfa. com reminds entrepreneurs that the snacks sold by many specialty snack bars are not authentic, but only under the banner of characteristics. The snacks made are no different from the local tastes, so we should pay attention to the choice when joining, and also pay attention to the authenticity of the specialty snack franchise stores.
B, do a good job in the budget of investment return. Joining the enterprise is to make money, not to make money after a busy day. Therefore, investors should consider whether the relevant local policies are conducive to the development of affiliated enterprises.
C, it takes a long time and energy. The scale of specialty snacks is generally not very large, and the profit margin is relatively small, but it also needs to consume manpower and time. This seems to be a protracted war, and it will be more profitable in the end. You must be prepared for hard work for this trip. It is not as simple as introducing production to make money. This requires careful management by entrepreneurs.
D, understand the local food culture. It is necessary to consider whether the special snacks can meet the tastes of local consumers after introduction, and cannot go against the tastes of local people, so there will be no market. At the same time, we should also consider the local freshness, how long it can attract local consumers, how to continuously introduce innovative technologies to maintain business, and also consider changing a special sample at a certain stage to maintain long-term stable profits.
Second, choose the brand and address.
1, brand selection
It is very important to choose what kind of snacks to open, among which the famous specialty snacks are the most reliable! Variety selection is an important link in snack management, which determines the success or failure of snack bar management to a certain extent.
The varieties suitable for making snacks can be divided into three categories: one is dinner. Such as fried rice, risotto and mixed rice; The second is noodles. For example, noodle soup includes miscellaneous sauce noodles, fried egg noodles noodles, beef noodles, fried noodles, noodles-like pork intestines powder, Guilin rice noodles and Yunnan rice noodles. The third is cakes. Such as steamed buns, steamed dumplings, steamed dumplings and pancakes.
Double choice address
There are three aspects to consider when opening a snack bar: first, the house facing the street, at least the alley, facing the street; Second, the company's office buildings are relatively concentrated; Third, residential areas are relatively concentrated.
Of course, the place where all three are concentrated is better. Because in the catering business, especially snack bars, it is most important to have enough people near the store. Only with people can there be passenger flow, and when people come to business, there will be "money flow" with passenger flow.
Many experts believe that a good place to open a snack bar is almost half the battle, and the business will last for a long time.
If the store is located in the office area of the company, the consumer groups are mostly engaged in trade or enterprise management, among which there are many white-collar workers, and the consumption level is relatively high. They should be the main orientation of small hotels, and the environment of restaurants and snack bars should also be paid attention to. The determination of consumer prices should be "tailored" according to their "tastes" If the decoration environment lacks the corresponding grade, some tourists may be lost.
According to the positioning of the store, determine who is the mainstream consumer, and then determine the decoration environment. Dining and snack bars are selected in residential areas. Obviously, such tourists should be mainly ordinary residents.
Therefore, opening a small hotel should put cleanliness, brightness and hygiene in the first place. The price should be based on the acceptable consumption level of local residents. If the price is too high, it is equivalent to shutting the residents out. Without residents, closing the store is just around the corner.
Entrepreneurship is a magical thing, but there are rules no matter how magical it is. Investing in snack franchisees must start with lots. If you make a good positioning, you are ready for success. It is common to have difficulties in the initial stage of starting a business, but you will find that you have more skills in operating snack franchise stores and will save you more time in starting a business. The success of snack franchisees depends on the help of these contents, and you need to read them before you can master them!
3. Preparation for business opening: It's easy to open a snack franchise. Generally, it is enough to register as a self-employed person. There is no limit to the registered capital. Bring your ID card and go to the local industrial and commercial bureau/self-employed to make a registration form. It usually takes about three days to get the license. It should be noted that some places (large and medium-sized cities) require self-employed individuals to check their names first. In other words, your snack franchise store must take a name, such as "Gourmet Dog Restaurant in Yuzhong District", then "Gourmet Dog" is your store name. The industrial and commercial bureau needs to check whether there is a shop called "Gourmet Dog" in Yuzhong District. If there is a duplicate name, you have to change it. With this Notice of Name Approval, you can go to the registration office of the Administration for Industry and Commerce for industrial and commercial registration. After you get the business license, you have to apply for the organization code certificate (in some small places, self-employed individuals do not have this requirement, but self-employed individuals in big cities have already started to apply for this certificate), and the place to apply is the local district and county technical supervision bureau. After that, with the business license and organization code certificate, you need to go to the tax bureau/office to apply for tax registration certificate, and you need to apply for national tax certificate and local tax certificate respectively. For the catering industry, snack franchisees also need to apply for health certificates and go to the local/county health bureau. It's usually a formality, which is easy to handle.