Give a well-known example. Luo Yonghao, with a debt of 600 million, paid off nearly 400 million in more than a year, which was a few months ago.
So what made Luo Yonghao stand up quickly after falling?
Some people say that it is his ability, some people say that he is finally on the right track, and some people say that he relies on accumulated contacts. There are different opinions.
However, these answers can't be said to be wrong, only incomplete, because these can only be regarded as some of his labels and characteristics. In addition, people's understanding of Luo Yonghao also includes New Oriental teachers, talk show actors and so on.
Therefore, it may not be accurate enough to sum up these characteristics and labels, that is, the real person in Luo Yonghao. It should be said that Luo Yonghao, whom we are familiar with on the Internet, is the personal brand of Luo Yonghao that we know through translation.
Back to the question just now, what made Luo Yonghao stand up quickly?
The answer is obvious, that is, Luo Yonghao's personal influence through personal brand building.
Then when you have a certain influence or popularity and want to have a deeper connection with users or fans, community operation is a very important way.
Then a good name is particularly important for community operation.
Before talking about community naming, let's review how to name personal brands. There are three points: easy to remember, easy to enter, and related to the field.
It won't be expanded here. Interested friends can go to Xiaoyu homepage to check the next issue.
In fact, the naming method of the community is similar, but it needs to be changed slightly.
We can split the name of the community into two parts, name and positioning. Needless to say, the name is basically related to your personal brand, and the positioning is related to what you want to do.
For example, the reading camp knows that this is a reading community at first sight, and many writing training camps and firewood cutting writing camps know that this is a writing community or firewood cutting at first sight. There are also some fans, such as "Luo Yonghao and His Friends" in Luo Yonghao.
The idea of naming a community is simple, but to name a good community, you really need to think about it.
Of course, in addition to helping personal brands, there is also an advanced gameplay, that is, making communities into brands, such as the "money-making and skilled" community that specializes in how to do business. Most of the "value forests" that Xiaoyu recently joined belong to this category.
In addition, a new community prepared by Xiaoyu and his friends is about to open its doors to welcome guests. The next issue of Xiaoyu will tell you the story of the name of this new community.
After reading this story, I believe that the naming process and thinking of brand community will be extremely clear.
If you are interested in Xiaoyu's new community, want to play with Xiaoyu and want to know more about the brand and operation, you can contact Xiaoyu in time.