When Yue Nv was weaving at home. In Zhuji, the hometown of hosiery in China, why can Jiamengyi stand out from the hosiery enterprises with "experts like clouds", develop rapidly and go abroad?
"Trust by quality, treat guests with sincerity". Chairman Jin Jian Ming Dow revealed the secret of Jiamengyi's brand road for more than 20 years. It is this belief that Jiamengyi's series of products for boys and girls, such as stockings, woolen pants, cotton socks and underwear, have won the trust and love of consumers in the market and won the titles of "China Famous Trademark" and "Zhejiang Famous Trademark", and Jiamengyi has also become one of the representative brands of socks industry. It is reported that Jin Jianming also started from scratch, but his growth may be a little different from that of many sock bosses in Zhuji. He took over the "duck pole" from his father, and later engaged in various occupations such as hand-cranked hosiery machine, repair of loom, installation of water and electricity.
"In these 20 years, there have been bitterness and sweetness, success and failure, but I enjoy it and enjoy it." Recalling the past years, Jin Jianming is already faint. It is understood that 1989, Jin Jianming really started his entrepreneurial career and bought a 503 woven sock to help Yiwu manufacturers do processing. By the second half of 1990, the scale had expanded, with more than 20 machines. "At that time, I was responsible for machine maintenance, raw material procurement, deliveryman, etc. I am running inside and out alone. " Jin Jianming still remembers this history.
"A successful entrepreneur needs extraordinary courage and is good at seizing opportunities." 1993, by chance, Jin Jianping bought Xiyou Knitting Factory (the predecessor of Jiamengyi), a village-run enterprise in Xiyou Village, Wuxie Town, and realized the first step from a family workshop to a modern enterprise.
"People should have their own names, and products should also have their own names. I must be my own brand. " In the process of dealing with Yiwu socks merchants, Jin Jianming is strongly aware of the importance of brand.
Dare to think is better than dare to do. 1996 Jin Jianming put "brand dream" into practice and registered his own brand with "Jiamengyi". And this also achieved the first step from unlicensed to licensed. "A small victory depends on wisdom, and a big victory depends on virtue". In the interview, the word "honesty" appeared repeatedly in Jin Jianming's mouth. He regards these two words as more important than money and even the life of the enterprise. "Turn the integrity of an enterprise into a principle and then into the essence of an enterprise-corporate culture, and the long-term thinking and ambition of an enterprise will win step by step and be invincible!" Jin Jianming said.
It is understood that Jiamengyi developed a crystal silk pantyhose, which was favored by customers as soon as it went on the market, because only Jiamengyi could make such socks in the whole sock market at that time. "In those days, customers came to the door with money every day." Even today, it is hard to hide Jin Jianming's original pride.
"But all the rage socks have also caused many disasters, and we have offended many businesses for this." Jin Jianming said that there is a customer in Guangzhou who has 200,000 cash on him and sincerely hopes to cooperate with Jia Mengyi. "I really want to make this money, but we already have an agent in Guangzhou, and doing business is about integrity." The word "honesty" has won Jia a good reputation in the industry.
However, the good times did not last long. As soon as the product was put on the market, there were serious quality problems. Customers complain every day and ask for returns everywhere. "As a company, we should dare to take responsibility." As a result, honest Jin Jianming informed every customer that as long as there was goods in the warehouse, all of them would be returned unconditionally for a refund. The company was in trouble at that time. The company's two cars are sold at low prices, and the machines are parked there every day, and the company is in danger of going bankrupt.
"To be honest, I even died at that time. My hair was half white." The memory of those days has so far embarrassed Jin Jianming. Just when Jin Jianming was in the most difficult time, some friends and customers extended a helping hand in time, and Jia came back to life.
After the incident of crystal silk pantyhose, Jin Jianming learned lessons and began to strengthen product quality management and product innovation, and also paid attention to brand promotion and maintenance. In 2003, LS 09001-2000-2000 international quality system management, LS 0 14002- 1996 international environmental system management and ClS system were introduced successively, which made the management move towards corporatization, standardization and normalization. The company was awarded many honors by the provincial, municipal government, financial and technical supervision departments, such as "special government award", "star enterprise", "honest enterprise", "inspection-free enterprise", "contract-abiding unit", "credit demonstration enterprise" and "consumer trustworthy unit". Jiamengyi brand won the honors of Zhuji, Zhuji, Shaoxing, Zhejiang, Zhejiang and China with its quality, service, reputation and popularity.
In addition, in terms of product sales and channel expansion, "Jiamengyi" has also made remarkable achievements. Its products are exported to Japan, South Korea, Europe and the United States and other countries and regions, and the domestic market has also grown from more than 20 agents to more than 40, covering more than 500 terminal sales outlets in various provinces and cities across the country. In 2005, the company's sales reached 45 million, and in 2006, the sales reached 60,000. Talent is the foundation of enterprise development.
Jia realized at the beginning of his business that "people's quality" is the key to the development of enterprises, and any quality standard will eventually be realized through the production activities of employees. Therefore, Jia Mengyi has always regarded improving the comprehensive quality of employees as an important task of human resources, and established and improved the training system and scientific and effective learning opportunities.
Jiamengyi adheres to the talent policy of "internal training and external introduction", constantly improves the employment mechanism, optimizes the talent structure and ensures the sustainable development of the enterprise. At the same time, enterprises take social responsibility as their own responsibility, return employees to the greatest extent, and always adhere to the people-oriented management concept. "Employees are the biggest capital of an enterprise." Jin Jianming said that in the selection of management, the company adopts the principle of competitive recruitment, gives full play to the subjective initiative of employees, and provides a platform for each employee to truly realize their value.
In order to strengthen personnel training, since 2006, the company has cooperated with well-known domestic units such as Xi 'an Training and Toyota Fine Management Model Training. At the same time, Jiamengyi's management model is constantly evolving and developing, and gradually formed a "Jiamengyi" characteristic culture with honesty culture, people-oriented culture, team culture and effective execution as the core. The company has established Huangpu backbone training camp, with both external lecturers and internal trainers. Invigorate the construction of enterprise culture, realize the militarized self-management with consistent team culture, consistent thinking and consistent action, and continuously inject vitality into the development of enterprises. The company will regularly send people out to learn advanced management experience, which has played a positive role in the company's development. The human resources department has a detailed system of requirements and standards for recruiting employees. Members of the human resources department are proactive and care for human resources. Today, Jiamengyi is an excellent team with more cohesion, fighting capacity, driving force and execution, ensuring that the enterprise keeps moving forward in the right direction.
In addition, Jia also insists on combining the introduction of talents with the introduction of technology and independent innovation, constantly accelerating the integration of innovation and industry, and turning innovation achievements into industrial advantages. At the same time, in order to improve the core competitiveness of the enterprise, Jiamengyi has continuously improved its production technology, made first-class hosiery machines and other large-scale imported modern production equipment, improved the technical equipment level and product grade, and laid a solid foundation for the new round of development of the enterprise. In 2008, a global financial crisis put most enterprises in trouble, and many enterprises disappeared silently overnight. In the face of difficulties, Jia Mengyi always maintains a high degree of sobriety and self-confidence, accurately formulates the company's development strategy, constantly strengthens the internal cultivation of the enterprise, and actively maintains communication with the outside, so that the development of the enterprise can proceed smoothly!
Jin Jianming said that after careful market research, in 2009, the company took seriously the analysis of domestic and foreign hosiery brand markets, established the strategic vision of "taking me as the main, ordering food globally", changed the strategy, defined the development direction of hosiery-based products, and promoted the pace of creating Jiameng to build its own brand. He insists that quality is the life of an enterprise, so under his leadership, Jiamengyi established the quality control department with the leading group as the core, which is the most serious, principled, authoritative and eloquent organization of the company and challenges the world socks brand!
"We must make our corporate brand bigger and stronger to narrow the gap with world-famous brands." Jin Jianming said that Jiamengyi took the initiative to strengthen communication with customers, so that customers had a new understanding of the company's positioning and development direction, hired planning companies to package the brand image, invited professional companies to shoot corporate propaganda films, and wrote songs of Jiamengyi, which made customers feel refreshed, enhanced brand loyalty, trust and respect, and consolidated the foundation of cooperation!
"The customer is supreme, the customer is the god of the enterprise, and the customer's requirements are met by the enterprise with the greatest enthusiasm; Sincerity is the root, and sincerity intersects with tourists from all corners of the country; Creation is the soul, and product innovation is the core concept of the enterprise. " Jin Jianming firmly believes that Jiameng will weave the charm of the oriental socks industry and shine brilliantly on the world socks industry stage by adhering to the tenet of "people-oriented, customer-oriented, honesty as the root and creation as the soul"!