2. Learn copywriting scientifically and properly.

Don't let your copy become a short board.

You don't need to be your best copywriter. Copywriting should not be badly written, nor should it be well written.

3. Don't be superstitious about literary talent and inspiration

People who can't write a copy may think your copy is very good, especially literature. I often hear some classmates say that he was not good at learning Chinese teaching since he was a child. I wonder if we can write a good copy ourselves. How can copywriting develop steadily?

Write an article according to the product (find out who is suitable for making the product? What problems can be solved? What are the outstanding features? )

Write a copy according to the program/promotion (do you know what the responsibility of the whole program is? What is the purpose of copywriting? )

Write a copy according to different users (to know who a user is? What do they care about themselves? What can they be familiar with? How to use product selling points to cut into user pain points? )

Write by channel (want to know where to use it? Write what? How much to write? How many words can be put in this information channel, the number of companies should be small, and what kind of situation users may be looking at this copy)

4. Clear writing plan and goal

When users read your copy, there will always be only "you" without "you", and your copy will only serve "you" in this specific situation.