brief introduction
The symbol of MTV, Global Music Television (MTV), also known as MTV, was originally a cable TV network, which specialized in playing music videos, especially rock music. MTV later broadcast many different types of programs aimed at teenagers. After 1985, MTV is owned by Viacom Group. MTV was established in 1 981August1.It is one of the operating projects of MTV network, and the funds come from Warner Communication and American Express. Later it was acquired by Viacom and became a wholly-owned subsidiary. You can see music videos, young VJ, cynical lines, the promotion of special rock concerts, news and documentaries about bands in MTV, which make MTV popular with young audiences and become a leader in promoting new rock music and rock musicians. Some people who consider themselves "real musicians" will regard MTV as boring pop music that has been overproduced. Some people think that MTV has promoted popular culture.
[Edit this paragraph] Naming
M of MTVMTV is the initials of English Music, and TV is the abbreviation of English TV. MTV can be literally translated into MTV. In the early 1980s, American cable TV network launched a new program MTV, which was full of pop songs. Due to the exquisite production and excellent selection of songs, the number of viewers soared and soon reached tens of millions. Later, TV stations in Britain, France, Japan, Australia and other countries began to produce and broadcast similar programs one after another, and finalized the production of MTV, that is, the most exquisite pictures were matched with the best songs, which turned the songs that were originally only auditory art into a brand-new artistic style combining vision and hearing.
[Edit this paragraph] Development history
The history of MTV can be traced back to 1977. Warner American Cable Company (a joint venture between Warner Music Group and American Express) launched the first two-way interactive cable TV system "QUBE" in Columbus, Ohio. QUBE provided many special channels, including a children's channel called "windmill", which later became Nickelodeon. Among these channels, there is a music channel "Vision on Sound" which specializes in playing concert scenes and music festivals. Through QUBE, viewers can vote for their favorite songs and singers. The popularity of this channel prompted Warner American Express Cable to promote this channel to cable TV in other parts of the United States. 1 981August1Sunday at midnight, this channel was renamed "MTV- MTV" and began to broadcast music videos all over the country, which became a popular cultural phenomenon. New york's MTV headquarters started broadcasting in new york in 198 1, and then it was seen in most parts of the United States in the mid-1990s. The first music video broadcast by MTV is Buggles's "Video Killed Radio Stars", and similar joke humor can also be seen in the first music video broadcast by MTV Europe. This is the champion single "Money for Nothing" sung by Dire Straits, and its first lyrics are used to satirize MTV's early program mode, which imitates the top 40 radio programs. Some young men and women with new faces preside over the production of the programs and introduce the music videos currently being broadcast. The word "VJ" (video presenter) is created relative to "DJ" (music presenter) in the radio station. Many VJ eventually become celebrities. The early music videos played by MTV in the middle of1980s were usually rough promotional videos or concert videos. With the increasing popularity of MTV, record companies realized the potential of music videos as a propaganda tool, so they began to produce more and more exquisite music videos specially played on MTV. Some well-known film directors started by making music videos. A large number of rock stars became household names through MTV in the 1980s and 1990s. 1980s bands that can be immediately equated with MTV include Duran Duran and Bon Fei Qiao. Michael Jackson set off the second wave of his career by becoming a popular singer on MTV. Madonna became famous by MTV in the 1980 s, and she still relies on MTV to promote her music to a great extent. 1984 MTV produced the first "MTV Music Video Award". This award has become an important occasion in the music industry. It gives a fashionable choice to those who think the Grammy Award is too boring and boring. After the MTV program was changed to include more heavy metals and rap music, MTV TV Network launched the second channel "Video Clicks 1" at 1985. VH 1 plays more pop music than MTV. The channels of MTV TV network also include Nickelodeon, a cable TV channel that plays children's and family programs. At first, MTV played music videos around the clock, but later it played various programs, including: cartoons, such as "shrinking four and big eggs" and "Daria"; Reality programs, such as the real world and road rules; Prank/comedy programs, such as tom green Show, Real World, Donkey and Punk; Sitcom, such as undressing. By the second half of 1990' s, the main program of MTV was non-musical. In 2002, MTV broadcast another reality show "Osborne", which showed the daily life of ozzy osbourne, the former soul of Black Sabbath Band, his wife Sharon and their two children, Jack and Kelly. This program has become one of the most successful programs in MTV history. It not only quickly started kelly ostowrne's music career, but also invited Sharon Osbourne to host an American talk show. In 2003, another reality show "The Newlyweds" was launched, which showed the lives of a pair of music celebrities, jessica simpson and Nick Lachey. The success of "Newlyweds" was followed by "The Ashlee Simpson Show" broadcast in June 2004, which was a reality show about jessica simpson's sister Ashley Simpson starting her music career.
[Edit this paragraph] program
In the MTV film awards in 2005 and 2006, MTV mainly played reality shows, such as the very popular programs: the 8 th&; Ocean, Laguna Beach:: Real orange county, next, two days, my super sweet 16, and parental control. Recently, this channel replayed some TV programs of Viacom's own mother, such as College Hill of BET, VH 1 I love new york, the taste of love and so on. There are also some TV programs that Viacom doesn't own, such as the reruns Fast Track (from Fox), Life as We Know It (from ABC) and CW programs America's Next Top Model, Beauty and Geek, and Hidden Palm. MTV channel also began to broadcast movies aimed at teenagers, such as: Eight Miles, The Greatness of My Boss, Shaun the Zombie and Napoleon the Great. Of course, MTV also plays its own movies, such as Crossroads, Donkeys: Movies, Super Sweet 16: Movies. In 2007, MTV broadcast a reality show: Love scenes with Tila Tequila, in which viewers look for their other half. In this program, men and women * * * looking for a partner together became a topic of discussion among the audience, and the ratings of this program also ranked second at that time, second only to the popular TV program The Hills at that time. After the program, MTV also invited paris hilton to host a reality show, and launched her new reality show series: My New BFF by paris hilton on June 5438+ 10, 2008. In 2009, MTV began to broadcast Snoopy reality show: Dogs after dark. In addition to reality shows and talk shows, the MTV program channel expanded its focus in 2009, including comedy programs of scripts. The channel is a half-hour program from developing countries, including animation series and five other pilots, which may start broadcasting this year. With the consideration of some content tested on the Internet, a recent article in The New York Times also pointed out that MTV intends to change its focus and pay more attention to the media in 2009: "define it as the Obama era". Programs that have been developed in this regard include "TI's Road to Redemption" and Fonzworth Bentley's school show "From G's to Gents".
[Edit this paragraph] Viacom Company
MTV TV is a member of Viacom Inc MTV Viacom is one of the largest media and entertainment groups in the world, ranking among the top 500 in the world, and occupies a decisive position in every field of the international media market. Viacom is involved in the retail business related to entertainment such as film, television and publishing, and is a leader in the media and entertainment industry. Its growth process is a successful history. Viacom owns CBS, MTV Global TV Network, Nickelodeon Children's Channel, Paramount Film Company, Paramount TV, Paramount Theme Park, Spelling TV Program Production Company, Showtime Movie Channel, Simon Publishing Company, 19 TV stations and 1300 cinemas. In the field of publishing, Viacom owns the famous Simon Publishing Company. It mainly publishes literary works, daily books, children's books and emerging media publications, and many works have won Pulitzer Prizes in the United States. In 200 1 year, there were 99 works on the bestseller list in The New York Times, among which 14 was the first.
[Edit this paragraph] International MTV channel
MTV Universal Music Television was founded in 198 1. After 20 years of successful operation, MTV Music Global Music TV Station has extended from the United States to all parts of the world, including Latin America, Asia, Europe and Australia, becoming the largest TV network in the world, covering nearly 400 million home users in 66 countries and regions around the world. 1996, MTV Universal Music Television opened MTV Asia Channel. MTV Europe Awards MTV Global Music Television Asia won the title of "Cable and Satellite TV Channel of the Year" at the 2002 Asian TV Awards, which is the music TV channel with the highest ratings and the largest number of young viewers in Asia. According to AMI-PAX's survey in 2000, MTV is the number one MTV channel in Asia. MTV Global Music Television Asia has 65,438+00 MTV channels, which are broadcast 24 hours a day, covering more than one hundred and fifty million Asian TV home users. These channels include MTV China Channel, MTV Southeast Asia Channel, MTV Taiwan Province Channel, MTV India Channel, MTV Korea Channel, MTV Philippines Channel, MTV Indonesia Channel and MTV Thailand Channel. In April 2003, with the approval of the State Administration of Radio, Film and Television, MTV China Channel landed in Guangdong Province, becoming the first international TV brand to land in China. At present, MTV Music Station (Chinese mainland), MTV Music Station Chinese Channel (Taiwan Province Province, China), MTV Music Station (Philippines) and MTV Music Station (Southeast Asia) transmit and broadcast to Asia and the Pacific at 166 degrees through the C-band of International Satellite No.8! Among them, Chinese mainland Channel is unlocked and broadcast!
[Edit this paragraph] The theme song of "mtv Learning English" by Thermal Brothers
The Asian popular Tiantuan Thermal Brothers were invited to produce and sing the theme song "MTV Learning English" for the world's largest MTV music TV station, and broadcast it nationwide! Currently, music and theme songs are being produced for several TV series.
[Edit this paragraph] Slogans over the years
I want my music video ... as proud as the moon man "(spoofing NBC 1980 advertising slogan" as proud as a peacock (we are proud)). " ) "MTV lives in your music" "Some people just don't understand" "Watch and learn" "mmmm tttt vv" "Wow! ! MTV "(slogan MTV) (revised in Taiwan Province Province in 2004)
[Edit this paragraph] The voice of criticism
MTVMTV was criticized as racist in its early years because almost all the singers it played were white. The director of MTV claims that this is because there are few music videos of black singers and other minority singers, although Diana Ross and jackson 5 were already making music videos before MTV appeared. Soon, MTV began to play a large number of music videos from Michael Jackson's album Thriller, especially billie jean and Thriller, which became one of the most popular music videos in MTV history. After that, MTV played a lot of black singers' music and launched some Yo! Hip-hop programs, such as MTV Raps, and a digital cable TV channel MTV Jams. As a propaganda tool in the recording industry, MTV has been criticized for being too commercialized, which has damaged the importance of real music and replaced music with visual effects. 1985, dead Kennedy shouted the slogan "MTV off the shelf". In Britain, MTV UK has been criticized because it no longer plays any music videos, mainly reality shows produced by MTV, such as the Osborne family. But many people think that MTV has nine channels in Britain, and music videos of different music types are played on several characteristic channels. Music videos will also be interspersed between each program and played at night. British MTV has also been criticized for its excessive use of trademarks, program advertisements and countdown timers. Its electronic music channel MTV Dance has also been ridiculed, because there is no dance music during the day, but it is full of some pop music and R&; B's remix. This channel has also been criticized for its lack of programs. Critics of MTV also claim that some people's music sells well because of their exposure on MTV, not because MTV chooses the best music to play. And MTV has a great influence on the music industry. Others criticized MTV for broadcasting the bad behaviors of some stars, which led American young people to imitate these bad behaviors.