Before writing the design description of logo, we need to know what logo is. In the New English-Chinese Dictionary, the English word "LOGO" is interpreted as a statement and logo, and can also be extended to the general name of logo. Brand logo is the most important tool for brand building and brand communication. At the same time, it is also the core of brand visual recognition, and the forerunner of establishing brand image and strengthening CI design personality. It can also be said that logo is the soul of the whole brand image system.

It is the core part of the company's visual identification system, and it is the system's image induction and symbol extraction. Through the combination of abstraction and concreteness, a highly concise graphic symbol is finally created, which can not only show the company's business philosophy, but also be convenient and consistent in practical application. If people's image is used as a metaphor, the company logo is equivalent to people's five senses.

Brand logo refers to the part of a brand that can be recognized and easily remembered but cannot be addressed by words-including symbols, patterns or obvious colors or fonts, also known as "product labels".