Poster layout 1. Font Simplification The current trend of layout design is that headlines, short articles and big pictures are popular, with clear outline (block structure), masculine and straightforward beauty, few turning points, no fragmentation, few font changes and thick black lines.
Two, in the same plate to shield the same level of information, the gap between plates need to be appropriate, can not.
But it will give people a feeling that the level is not clear, and they can't see the key points and find the goals.
Third, the shelf display "shows" the poster information in different categories, which will also reduce the browsing time and get the information you need from the layout as soon as possible.
Having said that, let me share my personal steps in designing posters:
1
No matter what we do, before we begin, we must understand one thing, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, doing things in this direction will generally not deviate from the theme, nor will we revise the manuscript repeatedly. For example, Party A asks you to design a poster, which is aimed at the promotion of new water cups, and you can enjoy a certain period of discount. We must understand what the poster is for. First, we should understand that it is a new product and promote it. Second, you should know that there are discounts.
2
Clarify the theme style here we know what to do and the purpose, and then we must clarify the theme style direction of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't pretend to be the host, and we can't just pay attention to one aspect. The characteristics of new products should be enlarged, and the preferential activities should not be weakened.
three
Looking for material, you need to find the right material after making the design clear. You can't just find a product picture to deal with. Product pictures must show the characteristics of new products, at least not blurred, so the selection of materials is also very particular. After the material is determined, we begin to design and make posters, which is nothing more than typesetting, how to look good and how to arrange, but we should also pay attention to the distinct theme, strong breathing and clear hierarchy.
How to typeset the poster? How to typeset posters is better. 1, when designing a poster, we should pay attention to the design sense of the overall picture, which is very important when designing a poster. When designing posters, we'd better choose simple or complex ones. For example, you can enlarge the product picture and then decorate it with color blocks to give consumers a clearer visual impression. 2, the integrity of the poster, in the design of the poster should also pay attention to integrity, which requires you to seriously study and design. When designing a poster, we need to consider all the elements, including the relationship between elements, the combination of elements and so on, so that it will look more harmonious. 3. The color matching of the poster is also very important in the integrity of the poster. When designing posters, we need to consider all the elements and all the colors.