What are the promotion skills of dou+ in Tik Tok?
1, shooting video
You can use other applications to shoot videos, such as Mei Pai, Xiaoying and VUE. After the shooting, add the cover, subtitles and special effects, and then go to Tik Tok to publish your work. If you shoot directly with Tik Tok, there is no subtitle function. The video is shot vertically as much as possible, which is conducive to recommendation.
When shooting a video, pay attention to the background, such as the background involving the nature of advertisements and the LOGO text; In the process of shooting and recording, try not to have problems such as picture jitter caused by hand shaking; Shoot more interesting, positive energy and high quality videos.
Step 2 edit the video
PR software (short for adobepremiere) is commonly used by professionals to edit videos. If you are a novice, you can use Tik Tok's official tool-editing, editing and filtering, as well as subtitles, background music, special effects and so on. The operation is simple.
When shooting or editing video, give priority to the new stickers and special effects of Tik Tok platform, participate in official challenge activities, and help Tik Tok to expose new video functions, which can not only increase the probability of recommendation, but also set off a wave of enthusiasm.
Step 3 release the video
Be careful when publishing videos. A good cover will help attract more users to click and watch. When choosing BGM, you can choose popular background music to increase the chance of being recommended (the background music is louder, so don't cover the original video).
Selecting a place after releasing a video can increase the recommendation probability of the same city or region in that place.
4. such as skills
Give yourself a compliment.
When you have a certain number of fans, you can praise yourself appropriately, because your favorite videos will be recommended to those who are interested in your fans, which will play a certain role in returning.
Like everyone else.
Giving praise to other people of the same type can not only activate your account (a way to mention the number), but also increase the verticality of your account.
5. Comment skills
self-assessment
After the video works are released, you can leave comments in the comment area to guide fans or viewers to think and comment, which will arouse everyone's buzz and get more views, comments, likes and forwards.
Comment on others
Commenting on other people's works of the same type, especially grabbing the first comment or the most praised comment, and then diverting your account with the help of the fame of other people's works, not only activates your account, but also plays a role in publicity.
6. Account dynamics
In order to increase social attributes, the Tik Tok platform has added a dynamic function, which can forward its own videos and comments, which is equivalent to getting a second exposure in front of fans.
Step 7 get attention
When there are few fans in the early stage, you can change powder with others first, but don't maliciously promote powder; People who pay attention to themselves in the early stage try to return to customs, except for vicious marketing accounts such as buying powder/promoting quantity; First send the works to your friends circle and WeChat group to improve the basic broadcast volume and attention.
8. Promotion of bean+
Dou+ is a paid promotion function of Tik Tok. Similar to Taobao training, spending money can get more recommended broadcasts. When using dou+, you should choose original videos that you think are of high quality. If you are not sure, you can spend 100 to try the effect first, and then decide whether to continue to spend money on promotion.
With dou+, video works will accumulate weights according to the relevant data played, liked, commented and forwarded, and get the opportunity to recommend to a larger traffic pool.
9, can be labeled
Generally speaking, the first five works of the new Tik Tok account must be manually reviewed. After manual review, videos will be tagged (such as food, funny, travel, beautiful women, etc.). ), the subsequent system will use the "tag recommendation mechanism" to make recommendations, so as to obtain the recommended amount, broadcast amount and fan amount.
Tik Tok's account can be labeled: personal signature, video sound, video content, nickname, copy, cover, etc.
The more tags you play, the higher the accuracy of video capture users. In addition, share an effective labeling formula: geographical keywords+precise keywords+extended keywords = precise keywords of potential customers!
10, release date
The release time of video works can be about half an hour before the peak of users' use. Because Tik Tok's recommendation algorithm is layer-by-layer, once it passes through the first and second traffic pools, it has a greater chance of getting the most broadcasts during the peak period.
Generally, it will be released around 1 1 and around 5 pm, and the video will be played at high volume, but the specific time will be determined according to the peak usage period of potential customers.