First, the production of live scripts.
With a good live script, we can better control the live rhythm and firmly grasp the live initiative. The live broadcast process of the big anchors you saw went smoothly, and I feel that they know very well what to say about the next product. How can I put it? In fact, it is because a professional team checked the script with the anchor before the broadcast (which can be understood as an outline), and a team will remind the anchor in the live broadcast which step to take.
And following the script can reduce the sudden situation of live broadcast; Even if there is an emergency, the team has already prepared an emergency plan to deal with the emergency quickly, so that the live broadcast can continue and the live broadcast room will not be embarrassed.
Second, the target positioning is clear
Before a live broadcast begins, the anchor's team should make the live broadcast a big goal and then split it into several small goals. The content of the small target can be the sales volume of the live broadcast, the new attention of the anchor, the total number of people watching the live broadcast, and the comparison of the number of people watching at different times. And then the effect of live broadcast can be detected according to the completion degree of small targets.
Secondly, the positioning of the whole live broadcast should be clear: which products are the main products of this live broadcast? How should the order be arranged? When are other products suitable? Which product is suitable for later introduction? Under what circumstances do you need this active atmosphere? These must be prepared before the live broadcast, so as to better control the rhythm of the whole live broadcast.
Third, real-time personalization.
If you want to win people's attention and gain people's recognition through simple live broadcast, then your live broadcast must be full of freshness and personality. Whether it is a novel live broadcast style or interesting blog content, let the audience watch it with curiosity, and finally fall in love with your live broadcast because of personalized content, and feel dependent on your live broadcast.
The live broadcast process should not be rigid, only selling goods without communication, and the live broadcast room lacking entertainment atmosphere can't keep the audience. Whether it is Aauto Quicker anchor or Taobao anchor, a careful observation can actually find a problem: the redder the anchor, the more distinctive the live broadcast style of ta; The more anchors with live broadcast features, the easier it is for ta to catch fire.
Fourth, create audience welfare.
In the process of live broadcast, inserting some preferential benefits is also an important way to attract viewers. The main methods are "low price spike", "limited time/limited purchase", "group activities" and "barrage lottery". And you must remember that in the whole live broadcast process, the benefits are distributed intermittently, so as to increase the time for the audience to stay in your live broadcast room. The longer they stay, the more likely they are to be attracted by the goods you bring, and the more likely they are to place an order.
Five, high cost performance and low price
The data shows that the average price of the goods with the highest sales volume in live broadcast is lower than that in 300 yuan, and the price of 68% of the total explosions is below 100 yuan. Especially in Tik Tok, the things you see, such as vibrato, car humidifier, bracket and novelty toys, are generally sold for tens of dollars in Tik Tok. It may be cheaper if you go to Taobao. High quality, high cost performance and low price are important reference factors for users to buy goods, and affordable and easy-to-use products will naturally have high sales.