1. temei: You must have enough self-confidence to show your beauty well.

Extraordinary beauty is not necessarily appearance. Everyone's aesthetic is different and unique. The key is to have confidence and dare to show it.

Whether you have read Genesis 10 1 or not, you have heard of Naomi to some extent. Even if you don't know her name, you should have always heard of "outsiders" (people who don't know who Naomi is, haven't seen the program 10 1, but have been surrounded by information that voted for Naomi). What else is there?

She was lucky to be chosen to take part in this program, because all the other popular players have retired. Later, because of her burly figure and dark skin, she was often hacked, and almost no one was optimistic about her. From the third issue, the former Weibo Great V changed from black Naomi to picking Naomi, which caused many passers-by to curse and tried to use their creativity and ability to help her canvass, thus making the name Naomi popular all over the Internet.

Apart from her independence, truthfulness and hard work, the most important thing is that she is confident enough and full of energy, because compared with other contestants, her dancing talent and musical talent are not particularly top-notch, so to some extent, creating personal charm is also creating personal IP.

2. Features: strong visual recognition, maximizing a point.

There is no second you in the world, and no one can replace you.

Choose a point at any time to create your own IP symbol, and keep repeating it! For example, Wan Wen's Gucci Prada Prada dance video, which became popular on the Internet, is an IP symbol she gave people. For another example, Jobs always wears a black T-shirt at Apple's press conference, and his lower body is basically jeans, so his visual symbol is a black T-shirt.

(1) Who are you?

Nowadays, the personality characteristics of the "post-95 s" are more and more distinct. The important thing is that you really know who you are, and you can describe yourself in one sentence, making people think of you instantly and remember you immediately?

(2) Are you a professional?

Are you an expert in this field? How much have you accumulated? Can your accumulation lead the lifestyle of fans? Did you spend 10000 hours on your focus? No reason, no result. Photographers took tens of thousands of photos, red wine tasted thousands of wines, and writers wrote thousands of articles.

(3) Can you label it?

Don't think that just because you are professional in a certain field, you will have fans. Now is not the time when wine is not afraid of the depth of the alley. Besides the wine itself, you should also know how to spread it and let more people know that your wine here is very fragrant and special. Without labeling, it can't spread quickly.

(4) Do you have any obstacles?

There are thousands of reasons for a person's success, and only a few reasons for his failure.

I didn't say this sentence, but a successful boss said it. I agree with this sentence, and many people agree with this sentence, but why do most people fail to establish their own brands after reading so many failed examples?

A very important reason is that people never thought that these failures would happen to them. When people start doing something, they always think that they must be different from losers and must be survivors. That is to say, people always believe that good things will happen to them. But people always ignore the extreme conditions of survivors' survival, so it is very interesting to have such cognition.

Let's talk about the very popular Tik Tok platform recently. A while ago, the gentle audio and video Tik Tok was a great success. Many people think that she can succeed and so can I.

Learn the same dance, find the scene, and immediately imitate one. Just like many people open Chaoshan beef hot pot when they see it is very spicy. But in the end, I found that someone else's Chaoshan hot pot made money, but I lost everything.

So why are many industries hard to follow?

One of the most important points is that the real barrier of a brand is the brand founder himself. In essence, the real barrier of an industry with low explicit technical barriers, such as consumer brands, is the invisible barrier.

Many people who are engaged in catering services will go to Haidilao to learn thieves, but it seems that they have never learned them so far. Why don't you learn? Because what everyone sees is the explicit barrier of consumer brands, but not the invisible barrier, which is the highest barrier, it will be said that "Haidilao can't be learned."

So what are hidden barriers compared with explicit barriers?

I have been asked a similar question before. For example, they are all emotional mentors, and everyone is helping people solve emotional problems. Why did the gap widen later?

This is a good question. The fundamental reason is that people don't recognize the concept of personal brand. Many people think that gender relations are all about using various skills. In fact, the fundamental core is attraction. Attraction comes from oneself. If you make yourself better, everything will be different.

Let me talk about what intangible barriers are. Many people always judge people only by their appearance, but a person's appearance is only the front end. Intrinsic things such as thinking mode, communication mode, lifestyle, mentality and personality, and three views are equivalent to the background system. Generally, we simply look at the front desk of a brand, just like you look at a person's fitness. You just want to look at his current figure, but don't want to find out how he exercises so well. His training methods and eating habits are invisible barriers.

Equally important, a brand and a person often have invisible values and growth systems.

The most easily overlooked. The source of hidden barriers comes from one's own heart.

If a person wants to make quick money, he must radiate the characteristics of making quick money. For example, false promotion of product effects, deception, unconscionability and so on.

Because this person will certainly convey his quick success and characteristics to the people around him, the image presented by the front end of his personal brand must be such quick success and instant benefit.

I have told many students that every time I observe a person, I will look at his mental outlook, thinking mode and behavior mode under temptation, difficulty and pressure, especially when he is about to collapse.

If I see employees trying to achieve their goals, even if they work overtime late, they are still working hard. Anyway, you should focus on cultivating such employees. However, if every time I explain the task to the employee, the employee's attitude is not positive, and he will not give feedback. I don't know how the task was completed. When I asked about the progress, the answer was vague. Needless to say, there must be something wrong with this man.

Further down, why do many people's front-end systems look similar, but the final results are quite different?

Later, I analyzed dozens of friends around me and reached a conclusion. People who are positive, willing to add value to others and work hard attract high-quality network resources.

If this person only wants to make quick money, has no passion for his own products and services, and is even complacent about cheating customers and taking advantage of others, then this person's personal brand will definitely have problems.

A famous person once said, you are what you think, how can you be anything else? The same applies to brands. How can your brand be anything else? What are you? Your brand is the same.

No pains, no gains. Whether your personal brand is melon or bean depends on whether you are melon or bean. Who wants to deceive themselves?

3. Special fight: Do the right thing, then do it right and do your best.

Only hard work and success can live up to it.

Eddie Peng Yuyan Yu Yan in order to play "roll! The film A Xin considers herself a professional gymnast. After eight months of devil training, I have to train for more than 10 hours almost every day. In order to shape, it supports boiling food without any seasoning; Li Ka-shing must read for an hour before going to bed every day, go to bed on time, and get up to read Weibo WeChat paper books.

The world is so big, it doesn't mean you will succeed if you fight, but you won't succeed if you don't fight. Pay attention to ways and means and don't blindly hit the south wall. Simply put, only by choosing the right direction can we do a good job, which is the same as following the trend.

In fact, what you need to build your personal brand is the spirit of the Internet, trial and error iteration. As mentioned in the last lesson, you can test what you are like in the hearts of people around you through constant interaction with them, and then find the blank points from the trend changes and lay out in advance.

I majored in Japanese myself. After graduating from college, I signed a contract with a magic company and became a magic performer. Then contact and engaged in finance, art auction, clothing, catering and other industries. After 10 years of self-growth and study, I summed up many methods of self-improvement and made them into a system, which successfully landed and helped many people change their life trajectories.

4. Specialty: it has precipitation value and is not in a hurry to realize it. Embrace tomorrow with like-minded fans with a long-distance running mentality.

To build a personal brand, don't be too eager to realize it. The most important thing is to insist on value output. The realization is natural and consistent with the tonality of your own brand. As long as everyone likes you and you are personalized, you will have traffic. With traffic, realization will naturally come true. If a personal brand is not well done, the more anxious it is to realize it, the less money it will make. If it is done well, the less it wants to be realized, the busier it will be.

What often makes us fall into misunderstanding is our thinking of selling goods. Personal brand realization economy is actually a luxury economy, an attractive economy and a communication economy. We should focus on communication and detonation. Wechat business is a master, and its essence is killing, not thinking of brand management and personal brand building. Without creating a brand with a unique style, providing value, feeling and forming a premium for products, such products will not exist on the Internet in the future. So today, everyone should be a person who can travel around the world and let fans buy your products.

Today's outline is relatively simple. You just need to remember four things. Remember to keep it in mind and remind yourself. Finally, I hope you can become a confident person, give full play to your advantages and become your best self.