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Why did the post-90s generation become the main purchasing force of health care products?
Young people fall in love with health care products for complicated reasons. On the one hand, because of strong self-awareness, I know how to love myself and know how to love myself; On the other hand, it is related to real pressure, such as overtime, which is stressful. Many post-90s generation are only children, with a strong sense of crisis.

In addition, some businesses are good at grasping business opportunities and creating health anxiety, so they "subdivide the young market and develop products aimed at young people's health anxiety", and take young idols as spokespersons to try their best to bind young consumers.

Whether it is health preservation or health care, it is not a derogatory term. The problem is that the chaos of health care is endless, and the chaos of health care products is even more harmful. This is a fact. What's even more frightening is that some lawless elements cheat under the banner of traditional Chinese medicine, which not only brings harm to people's health, but also affects the healthy development of traditional Chinese medicine.

Extended data:

After 90, enter the stage of health care.

According to the data of an e-commerce platform, during the period of June18 this year, the sales of eye care products increased by 4 126% compared with last year's 6 18, protein powder increased by 75 1%, and vitamin products increased by 387%. Among them, after 95 and 00, they became the main consumers, and active users increased/kloc-.

In addition, the reporter found in the interview that the prices of many nutrition and health products are not low. The unit price of some oral nutrition products with the highest sales volume is above 200 yuan, while the average price of health care equipment such as massager and foot bath bucket is above 300 yuan. However, many young consumers still express their willingness to spend money on health care.

People's Daily-Guangming Daily: Talking about buying health care products after 1990s.