Christopher B. Hayes

If you want to exert influence, you don't have to be a TV producer or a drama writer, as long as you are an excellent storyteller.

-"Show your influence"

For me, all this is ultimately related to influence. Most people want to be rich and even get ahead. But in the end, of all the things you can accomplish in your life, the most important thing is the impact on the world.

Many people have the motivation to exert influence, and in some cases, influence can not only exert far-reaching influence, but also get high returns. 20 10 according to the Hollywood variety magazine, Peter Chernin, the president of Chernin Entertainment Group, is so influential that entertainment companies are willing to pay big money. The report pointed out that Comcast, a giant in cable TV industry, was willing to pay Cernin $100000 consulting fee "every time" when it acquired a majority stake in NBC.

Influence can really bring benefits. But whether from the perspective of money or audience, the real influence does not have to be that great. You are eager to influence your children or grandchildren, companies, churches or volunteer organizations. However, the ability to influence the next generation is closely related to clearly knowing the goal that you are pursuing wholeheartedly.

Why? Because finding your "big event" can make you enthusiastic, people will respond to your enthusiasm. Enthusiasm is one of the most infectious emotions in the world, and everyone will be infected one after another, especially when this enthusiastic person is persuasive.

In other words, suppose my neighbor is keen on exploring space, but he is retired and overweight, and his chances of being eligible to join the space program are zero, so I won't be excited with him. But if I meet an enthusiastic young man who just graduated from the Air Force Academy and was admitted by NASA, then I want to hear his story.

When it comes to influence, we can't help but talk about the importance of persuasion. I once had an employee who talked about everything. Even in the first week of internship, he can interrupt the client meeting and make suggestions on our strategy, ideas and plans without knowing much about the TV or media environment. Although I am always willing to listen to new ideas, his opinions are completely irrelevant because he has no background or professional knowledge in this field. Although I talked to him about it in private, he just couldn't learn to shut up. Obviously, his "enthusiasm" for the media is too much, without taking into account the "professionalism" of the media. As a result, no one in this place wants to talk to him.

No matter how excellent the idea is, it is still difficult to sell it without a convincing spokesperson. However, those who pursue "an important event" in life are as attractive as magnets attract paper clips. People will follow people with foresight, especially those who know what they are talking about.

Leaders have followers; The manager has employees. Managers make products and leaders make changes.

Seth godin

Influence is not giving orders, anyone can give orders. Now too many managers think that as long as they have a title, they are leaders. Calling yourself a leader doesn't make you a real leader any more than calling yourself a Chevrolet doesn't make you a sports car. In a business activity, I had the opportunity to talk with Maxwell, a leadership expert. I heard him tell the audience backstage: "If you think you are a leader and no one is following you, then you are just walking alone." "Giving orders" and "leading change" are very different.

Social movements were born because the foresight and enthusiasm of reputable people aroused the loyalty to follow. In the 1960 s, many people "talked" about civil rights, but only a few African-American leaders dared to express convincing visions and strategies, and they also risked arrest and imprisonment. All kinds of powerful factors add up to bring them great credibility, surpassing many people who only talk empty words.

Who do you want to influence? Who do you want to influence? Start thinking about the answer to this question now, because this answer can help you focus on your "one big thing". Perhaps more importantly, this answer can help you decide the knowledge and experience you need. In Show Your Influence, the author points out: "The reason why we face many difficulties and persistent problems is more due to the lack of skills (and then the lack of hard practice), not entirely due to the lack of courage or personality defects in our nature. 」

In other words, people are unable to change, not because of personal weakness, lack of courage or some shortcomings. Most case studies have repeatedly proved that people just lack information-more clearly, they lack skills.

Besides, I'm not just talking about bad habits or weaknesses. Most people think that they can't find the "big event" in life because they can't gather their self-control, concentration or ability to practice a big event. In fact, this is not correct. Over the years, you thought you were dragged down by lack of self-discipline, but it was just wishful thinking. You just don't have the right skills to make a change. Real influence begins with understanding this.

Think twice before you speak, because your words and influence may sow the seeds of success or failure in others' hearts.

Napoleon? napoleon hill

When you use the right tools to practice the goals you love, influence often appears at this time. Without any of them, it will be a challenge, but as long as the two are combined, people, companies and communities can be changed.

Once you start to cultivate your own "big things", the possibility of having a significant impact will begin to ferment. As long as you have accumulated professionalism and persuasiveness in a particularly passionate field, you can immediately start to influence people around you. It's hard not to be noticed by the raging fire.

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(This article is authorized from "Mu Feng Culture", and the source is: Mu Feng Culture/Phil Cook is crazy about a big event: don't be ordinary, as long as a person is extraordinary, people will be seen! 》)

Crazy about a big event: don't be ordinary, as long as a person is extraordinary, people will be seen! By Phil Cook

Press: Mu Feng Culture

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