The entrepreneurial history of a housewife in Weibo
If Sebrina is the "Queen of Weibo", then "wine red and ice blue" is the real "Weibo devil". She controls many high-quality fashion trumpets such as Global Fashion, Street Shooting in Europe and America and Selected Quotations. It is conservatively estimated that the number of fans has exceeded 20 million, and the industry's evaluation of her is worth tens of millions!
However, who knows that "wine red and ice blue" was a housewife with only a high school education a few years ago. ......
Weibo matches housewives to become well-paid white-collar workers.
The real name of "wine red and ice blue" is Xiao, 38 years old. After she became popular on the Internet, there were n kinds of opinions about her identity on the Internet. Some people say that she is high flyers of Peking University, with profound cultural background and forward-looking vision; Some people say that she is an authentic Wenzhou native with a strong regional culture and a natural business mind. ......
That was not the case. I only have a high school education, and I am from Nanchong, Sichuan. 17 years old, Xiao Lijun, a sophomore in Nanchong Senior High School, accidentally met a Wenzhou boy and fell in love. During the rebellious period, Xiao made a bold move-giving up his studies, "eloping" Wenzhou for love and marrying his boyfriend.
In the second year, Xiao Lijun gave birth to a son and became a full-time mother. In 2000, when her husband saw Xiao was idle and bored at home, he bought a computer to kill time for her. Soon, Xiao Lijun changed from a computer illiterate to an internet addict, posting his thoughts in major forums every day and having a good time. She is very active and popular, and many forums invite her to be an administrator. Due to the immature network technology at that time, some forums were not stable enough and often stopped for maintenance. I decided to make my own forum-"Tea House" forum.
After the establishment of the forum, netizens posted enthusiastically, and some exquisite essays and parenting experiences quickly gained the favor of many well-known websites, which also attracted the banner. Com "to seek her cooperation. Driven by the "amplifier". Com "and" Tea House "have seen increasing hits, with an average daily traffic of 200,000 people. Strong popularity has also brought huge business opportunities. First, a digital company called and wanted to advertise at the monthly cost of 300 yuan. Answer? Cattle? Finally, do you suspect that Xiamen is rebellious? ......
Soon, the "Tea Home" forum has nearly 3,000 yuan in advertising revenue every month. Xiao Lijun is keenly aware that a website can bring economic benefits as long as it is popular and has a high number of hits. She bought three servers one after another and made four professional websites containing "entertainment, jokes, travel and stories". By May 2004, the daily independent IP visits of the four websites had reached 600,000. At that time, only small advertising revenue reached $2,000 and $3,000 per month.
At the end of 2009, Sina.com launched Weibo, and Xiao Lijun registered an account under the screen name of "Wine Red and Ice Blue", and interacted with netizens every day to exchange experiences in network development and network promotion.
One day, when Xiaoyi logged into Weibo, he received a message from a fan. The other party is the technical development director of a well-known stock software company in Shanghai (Great Wisdom Co., Ltd.). He appreciates her creativity and experience in online marketing and wants to invite her to work in Shanghai to be responsible for the company's business network operation. After many consultations, both parties agree that the probation period is 3 months and the monthly salary is 15000 yuan.
20 10 2 19, Xiao stepped on the train to Shanghai, full of passion. A year ago, she was a housewife, but now she broke into Shanghai and became a well-paid white-collar worker in a famous enterprise. She is naturally excited.
From white-collar workers to bosses, Weibo Nuggets have been locked up after many twists and turns.
After entering the company, Xiao Lijun arranged employees to post on major professional forums, blogs and Weibo according to the product characteristics, and invited those netizens who used to play the website to help promote it. Soon, the huge network produced a chain reaction. In one month, the company sold 400,000 yuan of products through the Internet.
The following month, Xiao designed an eye-catching planning scheme-"buy software to send gold bars". The reason why gold bars should be used as gifts is that no enterprise has ever sent such an expensive gift. As long as you buy ten sets of software or introduce ten people to buy software, you can get a 10g gold bar (the price of thousands of gold at that time was 270 yuan/gram).
After the news was published online, it attracted the attention of many investors, and major media began to follow up the report. That month, the company only issued two gold bars, but the sales reached 500 thousand yuan.
Xiao Lijun once again received attention from the industry. Like a dark horse, she became a hot planner. At this time, many netizens began to pay attention to Xiao Lijun through Weibo. A netizen named Ding Shengji contacted her. Ding Shengji is a college student in Henan, and Weibo is very popular. One of his jokes was forwarded by Sebrina, which brought him 2000 fans.
That night, Xiao Lijun asked him to meet and have dinner together. After dinner, Ding Shengji said that his fans in Weibo have reached 654.38+0.7 million. Xiao Lijun was very surprised: "Your fans have reached 654.38+0.7 million. How can you not find a job? Find a house to live in first, and expand the fan base on Weibo every day. Let me calculate your salary, 3000 yuan per month. "
Ding Shengji doesn't understand the role of being a Weibo. Little Li Jun told him: "Weibo is a new thing, but like any network carrier, as long as it is popular, it will have economic benefits. The key is whether there is a good plan. "
From then on, Xiao Lijun began to look for business opportunities in Weibo. On 2010 May 19, she was invited to attend the China Internet Webmaster Conference.
Wang Hongjun, deputy head of Guangling District of Yangzhou City, attended the meeting. He wants to attract a group of online grassroots entrepreneurs to start businesses in Yangzhou through this conference. After learning about the small experience, she said that as long as she came to Yangzhou to start a business, the government could provide her with 500 square meters of office space and 20 computer configurations for free. Faced with a good entrepreneurial environment, Xiao Lijun was tempted and felt that he had the ability to be an online marketing company of his own. In June 5438+10, she resolutely went through the resignation procedures and went to Yangzhou.
2010165438+10/2, "Scheherazade enterprise management co., ltd" was formally established in Yangzhou guangling base. This is the first Weibo investment enterprise in China. On the opening day, Wang Zhidong, founder of Sina and CEO of Dingtao Consulting, Qi Haitao, associate professor of management at Shanghai University, Liu Yinbin and other "big names" attended in succession. On the second day of opening, I went to Beijing for business contact when I was young. Before leaving, the staff asked her, "What shall we do?" Xiao Lijun casually said, "You should learn to play Weibo with Ding Shengji." At that time, although she realized that Weibo could bring business opportunities, she had no clear idea. A few days later, Xiao Lijun returned from Beijing empty-handed, and his heart was inevitably a little upset. Ding Shengji told her: "During your absence, our fans on Weibo have approached one million. Two other companies sent private messages to contact me, saying that as long as our Weibo forwarded a message, they would pay 100 to 200 yuan and forward about ten messages every day. What do you think? " Little Li Jun was surprised to hear that a bold idea appeared in her mind. She said decisively: "From now on, [we] will change our business mode and dig the first bucket of gold through Weibo."
Clever management, gorgeous turn into "Prada devil in Weibo"
After receiving the forwarding task from two companies, Weibo, the team of George W. Li Junhe edited the advertisements of the two companies to make their languages more suitable for Weibo without causing resentment among fans. This not only brings popularity to the enterprise, but also earns about 30,000 yuan a month, which is enough for employees' wages and daily expenses. Little Li Jun, who tasted the sweetness, asked employees to register more Weibo accounts, mainly for women, slimming, fashion, tourism, automobile, digital, recruitment and other industries with great potential. The content updated by the new account every day is forwarded by the original million fan account. This move has made the popularity of accounts in several industries climb, with more and more fans, and more and more enterprises take the initiative to forward advertisements.
20 10 in the middle of February, Xiao received a phone call from a well-known English training institution in China. The other party claimed to be her fan and wanted to buy her English education Weibo account. It was an account operated by a female employee of a company for more than 40 days, which was very popular with parents and had 200,000 fans.
After several negotiations, the two sides finally clinched a deal at a price of 400,000 yuan. The success of this number selling not only made the company make a lot of money, but also made "wine red and ice blue" famous on the Internet. Since then, several companies have come to the door and want to buy industry accounts, but they have all been rejected. At this time, she has enough funds, and she firmly believes that those accounts will be more valuable as long as they are well managed.
On this day, Xiao Lijun announced a new idea at the staff exchange meeting: "Weibo has become a kind of online publicity window. Many companies have joined this team, but most companies don't know how to run the official Weibo. This will be a big cake for us! " The staff cheered. They know that Xiao's keen thinking and unique vision will open up a new world for the company. Xiao Lijun knows that if you want to eat this cake, you must have a successful case.
So, she picked a well-known clothing store on Taobao and planned publicity for it for free. Little Li Jun didn't directly input the website of the other online store into his blog, but introduced the novelty and fashion of clothes in this store in a unique Weibo language, and bought clothes and gave gifts.
Shortly after the news was released, the store reported that many people called for advice and could sell several pieces a day.
After Taobao was successfully planned, Xiao Lijun planned and publicized a physical store, and the effect was very good. Next, she arranged for employees to send letters to Weibo, a well-known domestic enterprise, introducing the company's business and mature cases.
65438+In late February, Xiao finished his work in Shanghai and was preparing to go home to reunite with his relatives when a strange phone call came in. The other party said that she was the general manager of a telecommunications company in a province in the Central Plains, and wanted to discuss official cooperation with her in Weibo.
When Xiao came to the company, she was surprised to find that all the top leaders of the company were present, and everyone had a laptop. The webpage is the flagship Weibo of Scheherazade. Xiao Lijun realized that this business is very important and she can't slack off. In four hours, every leader of the other side raised sharp and detailed questions. Little Li Jun was calm and answered them one by one. After two months of negotiation, the other party finally agreed that Xiao Lijun would run the official Weibo for three months at a cost of 280,000 yuan.
Next, Xiao Lijun arranges regular staff to communicate with the other person in charge every day, so as to get to know the latest developments and preferential activities of the company for the first time, and then edits them in Weibo language and updates them in the official Weibo every day. More than a month passed, and the leaders of the telecom company called, and they recognized the small service and work effect and promised to continue cooperation.
Not only that, the other party also said that he would introduce her to other brother units. The good news spread all over the company, and the employees were unhappy. This successful case opened the floodgates for Xiao Lijun. Next, she received invitations from several companies to negotiate. On June 20 1 1, Xiao Lijun moved his company to Zhongguancun, Beijing; In 20 13, the number of employees increased from the initial 20 to 400.
Today, Weibo accounts of small companies have exceeded 100, and the number of fans ranges from hundreds of thousands to millions. According to industry experts' evaluation, these fans are estimated to be worth as much as 80 million yuan according to the current market.
From housewives to? National treasure of India?
78-year-old Indian Ap Chanderot? Tomar lives in a small village called Zhuheli in Uttar Pradesh. She has three daughters, three sons and several grandchildren, and the family lives happily together. Usually, as a mother and grandmother, tomar is responsible for housework.
10 years ago, tomar's granddaughter Nanda learned to shoot in a small town not far from Zhuheli village with the dream of becoming a professional shooter. At noon one weekend, tomar went to the shooting club to deliver food to Nanda. As soon as I walked to the door of the shooting club, I met Nandina who slammed the door and was angry. Tomar asked kindly:? Son, what's the matter with you, grandma? I was the last in the competition just now, and I have won the last three times in a row. I'm too stupid to learn! ? Nanda said with grievances.
Tomar knew that Nantah loved shooting, but he gave up halfway. She said many words of comfort and encouragement, but no matter how to persuade, Nanda just wouldn't listen.
In desperation, tomar had a brainwave: If even an old woman dares to challenge shooting. Then what reason does she have to give up? Besides, doesn't shooting look cool? Therefore, tomar said to Nantah in a consultative tone:? If I attend shooting training, Are you going to continue your studies? Nandina thought grandma was joking, so she casually said, You practice shooting, and I will continue to learn. ? But when grandma led Nandina to the coach's office to express her thoughts, Nandina knew that grandma was serious. The coach looked at Thomas with a wrinkled face and said doubtfully? It's hard to read newspapers at your age. Do you still want to learn to shoot? Tomar said firmly? Don't worry about this. I am in excellent health. I'm sure it's okay! ? The coach was moved by tomar's insistence. Agreed to her request.
In this way, tomar used her spare time to go to the shooting club with Nanda to learn shooting. Whenever tomar walks into the training hall, some naughty children will boo and laugh at tomar and say? The oldest in the world? Sharpshooter? Coming! ? Tomar doesn't think so, and always responds to these ignorant children with kind eyes.
Besides studying in the shooting club, tomar also trains himself hard at home. For shooting, the most important thing is to aim at the bull's eye. Tomar invented some? Indigenous method? Come and practice. In order to stabilize the bolt, a small wooden block was placed above the muzzle. As long as there is a slight shaking, the block will fall. Tomar also picked up many stones and empty mineral water bottles. During practice, he threw stones at the distant mineral water bottles, so that the stones and mineral water bottles were always scattered in the yard at home. The children knew that she was doing this to encourage Nandina, so they all expressed their understanding and support.
Tomar spent almost all her rest time learning to shoot and gave up watching TV, reading newspapers, listening to music and other leisure activities, but she still felt very happy. Because she not only likes shooting, but also encourages her granddaughter Nanda.
As time goes by, tomar's shooting level is getting better and better. Laughing at her in the shooting club faded away, and more and more people looked at the old man with new eyes. Under her influence, her granddaughter's shooting performance gradually improved. In 2005, tomar won the gold medal in the Veterans Shooting Championship held in Chennai. The news caused a sensation in India after being reported by the media. In the following seven years, tomar also defeated professional sharpshooters in police shooting competitions. Losers even include the Inspector General of Delhi Police Department.
Tomar's deeds inspired many people. Many people who learned shooting in shooting clubs and planned to give up halfway rallied because of her encouragement, and later found good jobs. In view of this, the Indian media called tomar an old man? National treasure of India? .
Tomar Sr. said excitedly in an interview with The Times of India. I tell people my ability with my own actions. I think anything is possible. As long as you are willing to do it, nothing will stop you! ?
The inspirational story of housewives: from housewives to insurance queens
She was born in an ordinary family in Tokyo, Japan. At the age of ten, my father died unfortunately, and the burden of life fell on my mother. After graduating from high school, in order to reduce her mother's burden, she resolutely gave up her studies, although her academic performance was excellent. Then, like all ordinary women, she found a job, fell in love, got married, had children, and then resigned and went home to be a full-time wife.
Time flies, three years have passed, and now she is the mother of two children. Because the family expenses are large, the husband's salary is low, and life is often stretched. To this end, she decided to go out and find a job to subsidize her family. After saving enough money, she bought a house and took her mother to her side. In recent years, my mother has suffered too much for her and suffered too much. It's what mom should do to lead a good life.
Just as she was about to apply for three jobs, her cousin came to her door and introduced her to a job selling life insurance. At that time, my cousin lied that she was a clerk for fear that she would disagree. Just typing and accounting, she can get a monthly salary of 654.38 million yen. This figure is very attractive to her, which is tantamount to giving timely help. She was so grateful to her cousin that she agreed at once. Who knows that after going to work, I found out that my job is actually a salesman.
She hates the word salesman, especially life insurance, because in Japan, the insurance industry is a nickname? Widow? In other words, insurance sellers are helpless people who have nowhere to go. This is an insult to her. She is a skilled person. She used to be a modest leader in the unit.
Feeling cheated, she severely scolded her cousin and planned to leave First Life Co., Ltd. After her mother knew this, she called her and said, Silly boy, there is no distinction between high and low in any profession. No matter what industry, as long as you do well and be the first, you will have a bright future. In a sense, what you think is a better career is also considered good by others, and everyone is drilling into it. Competition is often fierce, and it is the most difficult to make achievements. If you are not optimistic about your career and others are not optimistic, then the competition will be much weaker. With your qualifications, you may be able to make a big splash in the insurance industry! ?
With the encouragement of her mother, she has a new understanding of the insurance industry and is determined to take root at the grassroots level and do this job well. As the saying goes:? Fight tiger brothers, fight father and son. ? She thinks that if she wants to sell insurance well, she should first start with her relatives, friends and acquaintances. How about this? Strange visit? This is much easier. She sent a postcard to everyone she knew, with a postscript on it. Maybe you hate insurance salesmen! But for my study, please be sure to see me. ? What she never dreamed of was that she successfully signed the 187 single business at once. Not long after, she signed an order of 30 million yen with the help of the former unit president, and the company leaders and colleagues regarded her as a newcomer.
In order to gain the trust of customers, every Thanksgiving, she will send a turkey to customers; Whenever a customer encounters difficulties, she always actively lends a helping hand. Her sincerity, enthusiasm and love have won the respect of customers and paved the way for her development in the insurance industry. Subsequently, she did a good job, and her annual performance was equivalent to the sum of the company's 804 salesmen. She won the Japanese insurance sales champion for 16 years in a row, setting a brilliant performance of the world's life insurance sales number one and ranking in Guinness World Records.
She's called? Japanese insurance queen? Chai Tian Hezi's annual income is as high as1700 million yen (equivalent to about 300 million yuan). In the field of life insurance, Chai Tian and his husband are a legend. Only when people talk about the sales performance of life insurance can they not help but say? There is a class in the west? Fei, Chai Tian and Zi are in the east? On the road to success, Chai Tian and Zi always believed what his mother said: Anything done well will have a future, even an insurance salesman who is looked down upon by people.