But Tik Tok is the product of today's headlines after all. For the recommendation of traffic, today's headlines have a set of intelligent recommendation mechanisms, and there are more or less some rules to follow. Similarly, if you want to gain fans quickly and make your video popular, there are actually some general rules.
1. "Five Rules"
In today's sharing, we mainly focus on Tik Tok trading items, so all the rules are equally applicable to new numbers, and if a Tik Tok wants to gain higher weight, it must pay attention to the "five rules".
According to the algorithm rules of Tik Tok, the first five videos of all new accounts are the key to determine the initial weight of an account. The higher the user feedback data obtained from these five videos, the higher the initial weight.
Moreover, the videos released by the new account are more popular with the system, and it is easier to get recommendations than the old account. Therefore, for new accounts, we must pay more attention to the videos released at the initial stage and strictly control the content, theme and quality.
2." 1,5000, 100"
For people who have been operating Tik Tok trading for a long time and have some experience in account operation and network popularity, it only takes 1 hour after a video is released, and they can roughly know whether this video can become popular.
The serial digital standard of "1, 5000, 100" is used here, that is, within the new video release 1 hour, the video reaches 5000, and the number of likes is higher than 100, so the popularity of this video is basically close.
Some friends may say, can I buy some user data after the new video is released, so that this video can reach the standard of "1, 5000, 100" under human intervention? The cost of a popular video is only 1.5 yuan.
Such an operation is actually not feasible, because the intelligent recommendation mechanism in today's headlines also exists in this link.
For example, if you release a new video, the platform will give you some initial recommended traffic according to the weight of your current account, so that's why we will first emphasize to you why the initial weight of the first five videos is so critical.
Assuming that the initial recommendation traffic is 500, the platform will let your video appear in front of 500 users who match your video type, usually in the "recommendation". Then the platform will decide whether to give you a follow-up traffic recommendation based on the behavioral feedback of these 500 users.
If 400 out of 500 users have watched your video completely, you are likely to get more traffic recommendations in the future. Otherwise, it will stop recommending, which is why many videos stagnate after the broadcast volume rises to a certain amount.
So artificially creating user data will not bring any help to your video when it is popular.
Give up your account.
There are also many friends who have posted videos many times without getting a good user data feedback, so it is probably because the quality of the first five videos is too low, and even there are illegal operations. For example, false broadcast volume, advertising marketing information, watermarks of other platforms, frequent processing, involving sensitive topics and so on.
In these cases, the weight of your account will drop to the lowest point, which shows that the amount of videos released has not kept up and the video review time is very long.
If the above phenomenon occurs, I suggest you give up this account as soon as possible and don't invest too much energy, because such an account is worthless.
In the Tik Tok trading circle, some people have shared the "weight remedy method", and I have tried these methods one by one with low-weight accounts, and found that they are not very effective. Of course, this may also vary from person to person. If you want to try it, you can operate it yourself.
(1) Strictly 1 machine 1, without simulator.
② Only original videos were released during the demotion, and were shot with Tik Tok APP. Please do not use the video upload function.
③ Participate in official hot topics, use pop music and have more assistants at @ Tik Tok.
4. Four factors affecting the subsequent weight
After the initial weights of the first five videos of a new Tik Tok are determined, there are four main factors that affect the weights of subsequent accounts, namely, broadcast volume (broadcast completion rate), likes, comments and forwarding, and the importance of these four factors from high to low is broadcast volume (broadcast completion rate) >; Like > comment > forward.
After the video is released successfully, the system will recommend it to a small number of users according to your current weight. If the user watches the whole video, then the system will think that this is 1 play.
Then the system will comprehensively calculate the quality of this video according to the specific data of the remaining three factors. If it meets or even exceeds the standards set by the system, it will be regarded as high-quality content, and the system will give more traffic to push videos to get more exposure, which forms a complete popular video recommendation process.
5. Customer weight promotion skills
Since the popularity of a Tik Tok account is closely related to the weight, are there any tips to improve the weight besides the performance of each video?
① Video release time
As can be seen from the figure, the number of likes varies greatly in different time periods, and the peak hours of likes are 13:00 in the afternoon and 18:00 in the evening.
By cleaning up the distribution curve of these 20,000 pieces of data, we can clearly see that most videos are below 700, and there are not many videos that exceed 10000 likes.
According to the recommendation algorithm rules of vibrato short video, the first 1000 recommendations of the sent video will be generally calculated, and the favorable rate and forwarding volume you get will be generally calculated. If your forwarding rate is relatively high within this recommendation range, the system will push the next batch of traffic to you accordingly.
So the praise recommended by 1000 is very important. Therefore, sticking to the time of video release and releasing videos during peak hours can effectively improve the video weight and the probability of becoming popular.
2 bind official hotspots or hotspots.
After learning how to get high traffic when you are stuck, what you need to consider is what to send. In fact, content is also an important factor in determining the level of traffic, so you need to learn to rub hot spots.
Tik Tok has many hot topics, challenges, official activities, etc., all of which can get the weight of official recommendation, so often these videos can get a high amount of play, thus increasing the possibility of praise.
③ Use pop music more.
Users love to follow suit. If any BGM is popular, it will be embedded in its own video, and users will feel that this music is familiar and kind when they brush this video.
(4) More @ Tik Tok little assistants
It turns out that @ Tik Tok's assistant is really helpful to popularity. I suggest you take all the videos.
⑤ Positioning in popular business districts
Positioning to popular business districts when releasing videos can also enhance the video weight.
6. There should be no illegal operation.
Illegal operations include but are not limited to advertisements, sensitive topics, non-positive energy, taking goods, leaving WeChat, QQ, telephone numbers, etc. This is not allowed by the government.
The only thing to note is that you can use the shopping cart function opened after 10000 fans to bring goods. It is recommended to leave homophonic words in the personal profile of the account after leaving WeChat. In fact, Tik Tok's management of this piece is not as strict as expected, mainly for violations in the video.
So try to leave this information in other places that are not videos, and the comment area is also a good way.
Generally speaking, the popularity of Tik Tok is a process of practice makes perfect, but it doesn't mean that videos can't rise without popular accounts. This is just a way to increase the amount quickly. With the support of its own realized projects, it can effectively increase the income. In the absence of cash items, trading accounts are also a considerable income.