1. Brand name of yoga company's brand planning: A good brand name has natural power and can effectively help improve the level. Brand naming is even more exaggerated. In the ceramic tile industry in previous years, a large number of brands related to traditional cultural terms or the names of leading celebrities appeared, such as Kelpolo, Nobel Prize, Mona Lisa and Venus. Today, Kelpolo still occupies the throne of more famous tiles. Its name contributed a lot. Generally speaking, it is best to use familiar words, words related to categories and words that can evoke good memories when naming brands.
2. Packaging planned by the brand of 2.yoga Company: Unique packaging helps customers find themselves on the shelves, especially mass consumer goods. Because there are many people in contact with customers, the specific identification system on the packaging helps customers to remember instantly, thus maintaining the brand. Some products further strengthen and enhance this memory by highlighting the differences in packaging in publicity.
3. Audio-visual identification system for brand planning of 3.yoga Company: For fast-moving consumer goods and bulk consumer goods, audio-visual identification system plays a decisive role in maintaining and developing brand degree. A lot of advertisements and publicity, even if you don't look at the trademark, you know or think whose brand this is. For example, Apple, Coca Cola, GE and so on. Some brand-new brands will spend hundreds of thousands or even millions of dollars to design a unique brand VI visual system, which is to let customers have a strong memory of their own brands. Do a good job in every media that comes into contact with customers, such as business cards, stationery, envelopes, CDs, notes, gifts, posters, websites, etc. , play the role of brand communication and identification. From letting customers see a certain color, a certain color block, or an image, they associate it with the brand. The auditory recognition system can not be ignored, and Intel can do better. The special auditory recognition system of "Trendenden" behind the commercials has helped Inter Milan gain great benefits. In video advertising, a specific auditory system is particularly important for the effect of advertising, because many advertisers are careless or go to the toilet. The specific auditory system helps customers to form some reinforced repetitive memories of brands, and then form deep and conditioned memories in the brain.
4. Advertising planned by the brand of yoga company: Advertising is a powerful tool to establish and maintain the brand. As long as there is enough repetition rate, even trivial layout and media plan can be creative. . In advertising communication, the typical advertising form is hawking advertising. In China, the ten-year-old advertisement of "no gifts this holiday, only melatonin" is a typical and successful representative of this strategy. What's more, they will sell advertisements of "Yang Yangyang Hengyuanxiang". At the beginning, the CCTV standard was also because the brand degree played a role behind it.
5. Overall Planning of Yoga Company Brand Public Relations Sponsorship and active communication: Sponsoring some large-scale activities, such as sports events, combined with public relations activities and media publicity, that is, two-point sponsorship and eight-point publicity, is extremely effective for promotion. Samsung brought the brand into the leading position by sponsoring the Olympic Games.