Artyom Silchenko, a famous Russian high platform diver, won the bronze medal in Kazan World Swimming Championships. In order to support his family, he found a part-time job at the construction site, responsible for loading and unloading cement.

Russian high platform diver &; NbspArtyom Silchenko: We expect all the contestants back in the game and artists to return to the stage, but there is no news yet.

Miyake Ryo, 29, helped Japan win the runner-up in the men's foil team at the 20 12 London Olympic Games. However, after the game was stopped due to the epidemic, he had to make a living and order food for Uber as a courier.

Japanese fencers. Miyake Ryo: I'm under a lot of pressure. The sponsors are worried about why they support me. I didn't like it, so I suspended my sponsorship.

Last year's French Open men's doubles champion Kevin kravitz couldn't train because of the epidemic. Starting from March, kravitz got up at 5: 30 every day to work in German supermarkets, loading goods on shelves and spraying disinfectant on shopping carts. He worked in supermarkets for 4 hours every day, and his monthly basic salary was only 450 euros.

At the same time, the capital market also responded. The share price of American sportswear giant Nike, the sponsor of NBA jerseys, fell to a minimum of $60.00 per share, down more than 40% from the high price since 2020.

China is no exception. As the State Sports General Administration announced the postponement of football and basketball leagues, the share prices of Anta Sports, Li Ning and Xtep International plummeted that day.

The data shows that the global sports sponsorship expenditure will drop from $4.61billion in 20 19 to $17.2 billion to $28.9 billion, a decrease of 37%. According to the report released by the British sports marketing agency, the economic loss caused by the epidemic reached 61600 million US dollars.

Harvest year has become the way to break the sports industry.

The first half of 2020 can be said to be a vacuum period of the world sports industry, which broke the good expectations of various chains for the sports year and directly turned the original sports harvest year into a test of the market. The change of sports competition supply chain has triggered the innovation of the overall layout of sports industry.

Without COVID-19's popularity, last Sunday would be the Wimbledon men's singles championship. Now Wimbledon has announced that it will distribute the Wimbledon prize of 2020100,000 pounds to the players who should participate this year.

The reason why Wimbledon is so generous in giving bonuses to players is that they invest $2 million a year to buy worldwide epidemic cancellation insurance and get compensation of $65,438+$45,438+$00 million.

Vice Minister of Sports Department of Beijing Winter Olympics Organizing Committee &; Nbsp; Wang Yanxia: The cancellation of the game has a great impact on the players' income. I think Wimbledon is a good way to actually break down the risks.

With the continuous impact of the epidemic on online physical stores, online celebrity live broadcast and other e-commerce models are rapidly becoming popular among domestic sports brands.

Marbury, the leader of CBA North Control Team, started his personal live show from many aspects, mainly selling his own basketball brand products. Domestic sports brands such as Anta and Li Ning, which were watched by tens of thousands of netizens in just 1 hour, also cooperated with Li Jiaqi to broadcast live this year to promote new products.

In order to turn the flow into income, PP Sports directly introduces the flow of live fitness into the retail of fitness equipment. With the promotion of online fitness broadcasting courses, the sales of fitness equipment in Suning.cn increased by 269% compared with last year, among which dumbbells, hula hoops and yoga mats became the most popular fitness products, with sales increasing by 500%, 39 1% and 332% compared with last year.

Wang Xueli, director of Tsinghua University Sports Industry Development Research Center: During the epidemic, offline sales space was limited. By cooperating with these e-commerce experts and live broadcast experts, we will create new channels for products with the help of the large flow of big V and its fans.

At present, e-sports is the only sport that has not stopped. Ferrari driver leclerc participated in the virtual competition of F 1 with great interest. Amateur drivers and professional drivers stood at the same starting line, which became a new atmosphere in F 1 e-sports.

After the epidemic, the main battlefield of the sports industry may return to the Internet, and more direct communication between people is also the main selling point of the sports industry to attract consumers. However, with the arrival of the epidemic, the sports industry has accelerated its embrace of new digital technologies.

Huo Jianxin, Executive Dean of Capital Institute of Physical Education, National Sports Industry Research Base, said: The establishment of scientific and technological sports ecology can be said to be the development trend of sports in the future, and it is absolutely impossible to completely replace online. With the further enrichment of artificial intelligence sports, informatization and Internet of Things can be said to be the new kinetic energy for the future development of sports industry.