How to look at the typesetting of advertising design? Principles of character design: Key points of character typesetting design: When characters form a picture, we should consider these points when choosing characters: spacing, spacing, corner, font, spacing and spacing. Generally speaking, we should follow these points, but we should use absolute spacing and line spacing as little as possible. If the number of words is too small, you can add some spaces and key points. In addition, the line spacing should be wide enough and short enough, and words should be used as little as possible. Pay attention to keep a certain distance between words, and don't just use some other fonts. If there are many blanks in the design, you can use other simple fonts as embellishments, but you must pay attention to the overall relationship. Two: Taboos of text design When designing posters, you can use graphic language or color language to see if their designs are beautiful and related to the theme. We should pay attention to the layout of words. The pictures we use should also conform to the theme, and the differences between them are very large.