First, well-known websites for home appliance group purchase
Home appliance group buying network originated from American websites, and its characteristics are: only one preferential home appliance is pushed every day, and everyone is limited to shoot once a day. The preferential products must be of work type, and the work is regional. The offline sales team plans far more than the online team.
Antai Com, which is well-known in China, is characterized by regular group buying meetings and on-site bargaining, so that manufacturers need to offer customers much lower prices than shopping malls. It is one of the largest home appliance group buying websites in China. The website aims to make customers easily, centrally and quickly end their household expenses and help them buy cheaper and more suitable products.
In addition to the above-mentioned home appliance group buying network, there are also some large-scale induced group buying websites, such as Tuanbao. com and Meituan, which have opened home appliance group buying channels.
Second, the characteristics of home appliance group purchase
Minimize the circulation of online goods, all goods are directly supplied by manufacturers, saving a lot of base circulation links and operating expenses, and saving money to the maximum extent; Together, we can get the largest batch order of a single group purchase commodity, which greatly shares the marginal cost of the manufacturer, reduces the cost of the commodity most powerfully from the source, gives the customer a real low price, and ensures that the customer, the home appliance manufacturer and Aetna.com win-win.
First, the group purchase quotation of home appliances is lower than the lowest zero quotation of commodity shopping malls, and second, it can effectively guarantee the quality and workmanship of goods.
Refrigerators, induction cookers, televisions, washing machines, drinking fountains, microwave ovens, electric kettles, air conditioners, computers and speakers are the main participants in the group purchase of household appliances, and more household appliances will join the group purchase in the future. Group purchase of household appliances has become popular in Shanghai, Beijing, Guangzhou and other big cities, and has gradually become a new consumption mode. The group buying network of urban household appliances is only a way to meet the requirements of the 1990s, contact the practice of e-commerce in China, and provide the most professional group buying work for businesses and owners.
Third, the advantages of home appliance group purchase
1. Direct selling of goods: directly log in to the product information on the website in the name of "group buying" for direct selling. The goods here can also be purchased by themselves or sold on a commission basis in cooperation with merchants, thus directly profiting from the sales of goods. Direct selling of goods is a traditional way to end the excess operation of websites.
2. Activity rebate: As a base bridge between merchants and buyers, the website arranges buyers with the same needs to buy from merchants, and then merchants pay profit rewards to the website, which is a common way of "rebate" in everyone's daily life. Don't underestimate this "rebate", it is one of the most likely ways to make your biggest profit. Group buying goods range from daily necessities to electrical appliances, building materials, decoration, automobiles and real estate. If a large-scale purchasing group is successfully arranged, such as buying a car group or buying a house group, the profit reward for businesses that only engage in one activity ranges from tens of thousands to hundreds of thousands or even more. Some large group buying websites claim that there will be thousands or even 10 thousand group buying meetings. It is conceivable that this large-scale planned procurement will have a profit return.
3. Businessmen's exhibitions: Businessmen can hold exhibitions and exchange meetings from time to time. Businessmen can take this opportunity to promote and try out new products, communicate face to face with customers, accept consultations and orders, and understand customers' needs and opinions. The website collects booth fees from merchants to make a profit.
4. Advertising: In addition to regional characteristics, group buying websites are usually targeted at people with spending power and purchasing power. For businesses, accurate positioning, clear policies and low cost will definitely become the best way for businesses to advertise.
5. Selling membership cards: "VIP membership" is a common way to highlight the "distinguished status" of users, which is very popular among young people, especially students. Group buying websites can help users improve their "identity" by issuing membership cards. The website can provide cardholders with cheaper commodity quotations and more diligent work, so that cardholders can "buy" directly in the cooperative merchant stores.
6. Join the sub-station: When the website develops to a certain influence, it is already attracting investment for your project. At this moment, we can provide franchisees with authorization to establish sub-stations, and provide franchisees with network channels, operating experience and sharing website brands. In addition to obtaining the franchise fee, it also expanded the influence of its own planning. The operation and surplus methods of group buying websites are not limited to the above six. According to its own development, environmental characteristics and innovation, there can be more surplus ways, such as providing more value-added jobs for merchants and buyers.
Fourth, the skills of home appliance group purchase
1. Search for business reputation. Before placing an order, group members can make some inquiries about the reputation and work of the merchants on websites such as Dianping.com to see how netizens evaluate it. You can also call the merchant to ask about the entertainment amount.
2. Choose well-known group buying websites. The group buying websites are mixed, and some websites have escaped or even the group buying business has closed down. It is recommended to choose well-known and honest group buying websites such as City Group Buying Network and Meituan Network to ensure more after-sales work.
3. Read the group purchase information clearly: read the consumption rules carefully before placing an order, and admit several primary information: the use period, business hours, the number of people restricted, and whether there are other application restrictions or extra fees.
4. Invite old friends to buy. Inviting old friends to buy for the first time will get a rebate 10 yuan, which is now the standard of major group buying websites. Seeing the cost-effective group purchase information, it is no harm to send it to old friends or forums you know, which not only shares the information, but also reduces the group purchase cost.
5. Avoid spending money together in the first week. Before buying a group, you must know the number of people who buy a group, which is rare in your heart. Usually more than 3000 means that it is a sought-after group purchase and can get a very good price.
6. Bring the complaint phone number of the group buying network for standby. Some group buying websites provide customer service telephone numbers, and users can call at any time when they have questions. Please ask the group buying website for help.