1. Seeking the combination of fonts and graphics When designing fonts, you can combine fonts with representative graphics according to specific conditions to express the content expressed by fonts. For example, when it comes to time, people usually think of clocks, and when it comes to love, people usually think of love. But when designing these representative figures, it is meaningless to put the corresponding graphics directly into the font, but to combine the graphics and the font itself skillfully.

2. The font style is suitable for the expression content. Through artistic design, the image of characters can become situational and visual, which strengthens the language effect and becomes a visual symbol with certain characteristics and tendencies. The basic principle of font design is to be easy to identify while pursuing font changes. The characteristics of font changes are as follows:

(1) Hard-strong, solid, strong, heavy, tough and violent. This font has outstanding momentum, obvious visual impact, strong personality and clear rhythm, and can be used to show strong confidence and courage, cohesion and appeal, giving people a visual shock. Because of its tension, this glyph is often used in exciting and adventurous situations, such as the theme of sports activities and extreme sports, as well as in posters of war and disaster movie. Although the creative design of such fonts is relatively free, it is necessary to maintain the unity between words. A set of fonts should keep a uniform change rule, otherwise it will cause a sense of clutter. (2) Soft-soft, slender, elegant, close-fitting, gentle and elegant. This kind of font is suitable for expressing delicate emotions, such as emotional design theme, female design theme, public welfare design theme and so on. Through the soft curve, the characters themselves can be displayed to a greater extent, and the emotional sound between people and words can be formed through visual feelings to achieve the best effect. (3) Old-serious, correct, formal, neutral, conventional, traditional, simple and nostalgic. This kind of font is common in brand fonts, which gives people full trust and persuasiveness, keeps the regular font, and carries out moderate stroke pruning inside the font, striving for breakthrough in rigor and innovation in rules.

3. Proper font deformation is the most commonly used method and means in font design. There are various methods and techniques of font deformation, such as substitution, * * * * use, superposition, sharp corners, broken fingers, staggered connection, square, horizontal fine vertical thick, font connection, scribbling, curves, graphics, stretching and so on. The use of various methods should be based on the specific situation.

The alternative method is to add different graphic elements or text elements to the unified text elements. Its essence is to replace a part or stroke of a font with an image according to the content and meaning of the text. These images are either realistic or exaggerated. The replacement part of the text is the exposure of the connotation of the text, which increases the artistic appeal in image and meaning. The sharp corner method is to change the corner of the character into a right angle, a curved angle, an oblique angle and a curved angle, which can be a vertical angle or a horizontal angle, so that the character will appear tough.

Finger cutting means cutting off a mouth properly, or cutting off the left or right side of some sealed words. The key point is to "cut off the limbs" properly when it can be recognized, thus showing its distinctive characteristics. Staggered arrangement method is to change the left and right to upper left and lower left, up and down, oblique arrangement, that is, one side is high and the other side is low, so that the words are staggered. Founder method is to change all bends of all characters into horizontal, vertical and square. Its own characteristics are concise and distinct, easy to design, and helpful to be familiar with the font structure. The horizontal thin vertical thick method can be said to be an alternative method. This method simplifies strokes, adds personal feelings and life to fonts, and can accurately grasp the creative direction and design fonts that suit you.

4. Set off the copywriting font appropriately. The main purpose of setting off the copy font is to highlight the copy and enhance readability.

(1) Improve the visual effect by increasing the font area. For copywriting, the most attractive and priority is always color. Enlarging the font size actually enlarges the color block area of the whole text to distinguish it from the weaker color, thus attracting consumers' attention. However, simple font enlargement will have the disadvantage of rough content. However, we can choose a serif font for the enlarged text to make up for the roughness of the text form, or we can make the strokes of the text complicated by choosing a font. More complex strokes actually increase the color area invisibly and highlight the visual effect. (2) Increase the visual effect by changing the font color. By adjusting the color of the font, the original monotonous monochrome text has become eye-catching multi-color text. However, if the color collocation is confused, it will not only increase the difficulty of reading, but also make consumers and readers feel that the text content is rough. Through the orderly gradual change of colors and the deliberate color distinction of text content, we can get rid of the sense of cheapness brought by the original messy colors. In addition, the original messy dot color is changed to a larger area color, which invisibly increases the visual proportion of colors, thus achieving the purpose of attracting vision. (3) By changing the background color of the text, the readability of the text can be highlighted, that is, the text can be turned white and the color area can be increased. (4) Expressing text information in a symbolic way and highlighting key text information. In the case of the same color and font size, most people are most likely to notice the numbers and English in the text, because in people's reading habits, both numbers and English are understood as graphics. Therefore, by reading the text, we can express some information in the text in a symbolic way, thus attracting people's attention. However, if the information in the text cannot be properly symbolized, then the whole text can be made more attractive by artificially adding symbols. (5) When there are many words, pay attention to the appropriate line breaks and set the line spacing. Because consumers generally don't read long words, when there is too much text information, we should give full consideration to readers' habits, design a neat layout, carry out appropriate line breaks, and set appropriate paragraph spacing and line spacing, so that readers can fully know that this text is easy to read before reading, and there will be no serialization.

Finally, pay attention to the positional relationship between words and pictures. In general, the text placed at the bottom of the picture will make people more willing to read than at the top of the picture.