Shiseido waso skin care products are suitable for age.
Yoshiaki Okabe, global brand director of Shiseido, said: "The global market environment is constantly changing", especially with the rise of social media. "Therefore, the contact points with consumers have become wide and diverse." Therefore, it is necessary to launch more new product lines that rely on e-commerce and social media. Shiseido hopes to attract consumers in their twenties and thirties through the Waso brand, especially those aged 20-24 who are "confident in beauty".
This is not the first time that Xuetangtang has launched a new brand that meets the preferences of millennials. 20 13, the group launched Ibuki. "With the passage of time, consumers' values and lifestyles have changed," Okabe said At present, the brand's customer base is 25 ~ 34 years old.
How about Shiseido waso skin care products?
Waso is very direct. You can pronounce Waso directly when you don't take the name of Chinese department. This word is directly taken from the Japanese concept of "WASOKU". Harmony refers to the use of fresh ingredients, reducing seasoning, which can make ingredients exude the freshest original flavor.
Waso maintenance series, each product uses a main natural ingredient, and adopts the latest technology of Shiseido laboratory, which decomposes each plant tissue with enzymes and extracts complete cells, which can keep the fresh ingredients of natural plants from losing and directly produce good effects on the skin.
Waso series, at first glance, is quite pleasing, with round and light packaging, which is very suitable for one-handed mastery and one-handed opening. The hanging ring design on the bottle cap can also be directly hung on the hanging rope, and the products can be placed at will. The color also looks comfortable. Basically, what plant material is used, what color it will be at a glance, and even the texture of the product will be similar. Can only say that it is a series, sincere, simple and unique.
Carrot moisturizing gel, 50ml
Light orange is based on carrots, and frozen skin brings refreshing, cool and moist skin state. Gently push on the skin, it can be absorbed quickly, and a water-retaining film can be formed on the skin surface. If you are exposed to a lot of sunlight, it is also recommended to apply a thick layer to calm down the calm and unstable skin state.
Loquat moisturizing oil control milk, 75ml
In view of the T-shaped part which is easy to get oil in summer, loquat leaves are used for extraction, which contains no oil and is quite refreshing and easy to absorb, which can improve the problem of large pores on the face and make acne have no room for survival.
Tremella moisturizing gel, 150ml
Transparent gel, like tremella, provides polysaccharide to make skin rich in moisturizing effect. Extracted from tremella polysaccharide extract, betaine and trehalose, the gel texture becomes moist immediately after being pushed to the skin, which supplements the moisture in the stratum corneum of the skin and creates a non-dry skin environment.
Tofu exfoliating mud, 75ml
Soybean lecithin from tofu and three different plant particles can be used for deep but gentle skin exfoliation maintenance. Plant particles can be biodecomposed, which is harmless to nature. Three kinds of particles with different shapes can grab dirt from facial cutin, sweep it away and polish the skin, and easily taste the healthy and natural luster of the skin.
Wash and remove the honey. 150ml
A transparent yellow gel that looks like honey. Washing and unloading honey is a two-in-one function of removing makeup and washing face. Even heavy eye makeup and lip makeup can be easily removed. Massage directly on dry skin, the transparent yellow gel honey will turn white first, and naturally bubble, and then rinse off with clear water, which will have a smooth and clean skin feeling. Completely oil-free and soap-free formula, extracted with honey and royal jelly, improves skin cleaning effect and promotes keratin health.
Experience in using Shiseido waso
Shiseido 7. 1 The new Young Line waso series is suitable for skin aged 20-30. Waso is a Japanese thinking, inspired by the traditional Japanese concepts of harmony and food. The whole series are natural skin care ingredients, which can adjust the skin to a harmonious and ideal state. Because all foods are natural, sensitive muscles can also be bought at buy buy ~
I just wanted to buy a 6. 1 intelligent moisturizing and whitening air cushion. As a result, after choosing the erotic number, I was attracted by this series of high-value small freshness ~ In fact, it looks like Dior's new life series, and it is also a young line ~ Because it is an entry-level product, the prices of the whole series are relatively cheap, basically within 300mop. I bought honey cleansing gel and carrot sunscreen toner as needed. I am a member of the counter, so I sent you samples of carrot moisturizing gel and snow ear gel and skin-strengthening water above 500mop, which felt super cost-effective ~
Let me introduce the sense of use first.
Honey quick-acting gentle cleansing gel: non-soap-based cleansing, gel-like, dosage: squeeze 3-4 times when the counter sister says to remove makeup, and squeeze twice for ordinary cleansing. After contact with air and water, circular massage will blister, very delicate but not much, very moist, and will not feel dry after washing ~
Carrot Smart Sunscreen Toner Emulsion: This is only for daytime use, and its effect is moisturizing. There is also a green one, which is loquat leaf intelligent sunscreen toner emulsion. Its function is to control oil, and the cabinet sister recommended a moisturizing lotion suitable for my skin. This lotion is sunscreen, SPF30, and can also adjust skin color. It is white when it is squeezed, and it will turn pink when it is pushed away. It has the function of regulating uneven skin tone and making skin full of luster, which is not as obvious as BB cream foundation. The most convenient thing is that although it has sunscreen and color matching effects, skin care products do not need to remove makeup, just like ordinary lotions.
Carrot Super Moisturizing Gel: This is similar to a cream. You can use it in the morning and evening. It's just an intermediate sample of the matching emulsion 15ml sent by my sister. There is also moisturizing effect, which is said to improve the condition of coarse pores ~ but the cabinet sister said that if you use the front milk during the day, you don't need to use it again, and you can use it as a night cream.
Snow White Ear Refreshing Gel Toner: The main function of this water is to lock water deeply, and it is gelatinous. Sister Gui said she needed a cotton pad. If you pour water on a cotton pad and apply it to your skin, it will instantly change from gel to water, which is very suitable for me who want to dry my skin after leaving Guangdong ~
What I didn't say much was the series of tofu softening scrub and loquat leaves. Facial cleanser is exfoliating, because the mud film of ipsa is true love, so I didn't try it either. Loquat leaf series is aimed at large oil fields. Cousin said that if the mixed skin is in an air-conditioned environment for a long time, it is still recommended to use carrot series ~