Ding Daoshi, president of Speedway Research Institute, told reporters that e-commerce was the new focus of Netease at first, and cross-border e-commerce has developed well in recent years. However, with the change of policy, consumption is weak and its development is not as expected. At this time, it is a very good choice to find a giant to get married.

"As for why it should be sold to Ali, because Ali can not only give money, but also empower it through its logistics, financial payment and data technology to give koalas a better development."

Zhang Yi believes that for Ali, there may be some bottlenecks in the development of B2C e-commerce in the future, because the demographic dividend of e-commerce users is gradually disappearing, and Ali's opportunities in the field of e-commerce have two aspects: First, sinking the market. The financial report just released by Ali shows that the growth of Ali e-commerce comes from the sinking market, and the cost is relatively high; The second is cross-border e-commerce. For Ali's global layout, koala is undoubtedly a good target.