Tik Tok discount group purchase is a group purchase business of Tik Tok testing community. At present, the local life section of Tik Tok includes discount group purchase, popularity list, warm-hearted restaurant and integral activities. As can be seen from the discount group purchase page, it mainly covers catering and hotel reservations. Among them, catering is mainly provided by local merchants, and users go to the store to write off after purchasing, while B&B hotels are provided by third parties such as Youzan. Coupons are classified by media. Electronic coupons, paper coupons, online coupons, short message coupons, mobile phone coupons, two-dimensional code discounts, and paper coupons are very common, and they have become the most important promotional means for many businesses to celebrate their opening, such as "consumer guides" in real life; Internet coupons are generally circulated in the form of the Internet and can be used by printing or copying, which is convenient for users and saves marketing costs for businesses. In mobile coupons, the mobile phone terminal media system is generally adopted, and consumers can download it directly to businesses on their mobile phones, which not only facilitates users, helps them save consumption cost, but also saves marketing costs for businesses.