What are the top ten soft articles? The top ten soft articles are written with the title of "Top Ten" as the main content.
1, special soft text series
As the name implies, it is a soft writing method in the form of a series of special topics. For example, our SEO series soft articles can be written in the form of special topics, and SEO optimization can be carried out inside and outside the station. Or some portal topics, such as Tencent's recent "Why the mob ignited London" and "Will PX leak destroy Dalian", are all carried out in the form of topics, which will get a lot of traffic from search engines; Personal websites can be integrated with special topics and products in the future, as many taobao guest do, which can improve the number of views and conversion rate of websites.
2. Summarize and share soft articles.
This kind of title generally gives people a positive feeling, so many users are keen to click on this title. For example, "10 tips to improve the readability of articles" and "hematemesis sharing 100 high-quality external network" and so on. Cleverly list your own advertisements in this kind of soft articles. It should be noted that this kind of soft articles should collect more references and expand their knowledge by the way; Then there is the high communication rate, which is easy to be reprinted, forming a secondary communication and having certain influence, so I personally admire this writing method.
3, suspense doubt soft text
In most cases, such articles are self-questioning, such as "5 days to quickly solve the problem of home page degradation?" "What made the website degrade and recover in one day?" "Can SEO really double the company's orders?" Wait, it is the advantage of this kind of soft text that it can arouse topics and concerns after asking questions, but it will be counterproductive to master the temperature, ask attractive questions and answer them with knowledge.
4. Soft articles with inside information
The soft articles of insider information benefit from psychological research, and often have a sense of mystery, which makes people feel that they will regret if they don't read them, and they have a good grasp of the user's psychology. Common formats such as "XX Insider" and "XX Secret" arouse users' strong curiosity. Users will not get tired of these "privacy" and "insider", and even think that you have not revealed enough, but don't play pure title party. It is best to start with a tortuous legend, which requires the understanding and mastery of background knowledge. In short, the content cannot be empty.
5, story index soft text
Telling a story is not the purpose, but the product and service clues in front of the story are the key to the article. Listening to stories is the freshest way for human beings to accept knowledge, so the knowledge, interest and rationality of stories are the key to the success of soft writing. For example, I wrote an article about breadcrumb navigation before, which was caused by a short story about the origin of breadcrumb name. You can read it. If it is a product, you can also make up a short story and skillfully integrate it into your own product to achieve the purpose of publicity.
6. Professional authoritative soft text
In this era when experts are prevalent, such soft articles are often synonymous with influence and professionalism, so we need reasonable quotations. It is usually published on topics such as "experts say: ××××" and "scientific research shows: ×××". For example, many SEO websites are mainly based on searching and sorting out data and research materials. At the same time, they can publish some test results in combination with some small experiments and research. The titles can be incorporated into the names of "actual test" and "XX Niuren", which can increase their influence, but they cannot be made out of nothing. A little exaggeration is acceptable, and you can't boast from beginning to end.
7. Emotion is a kind of soft writing.
Emotion is an important medium, and the biggest feature of emotion is that it is easy to impress people and enter the hearts of consumers. We often see such articles in A5, such as: "Insisting on SEO for three years, finally making her burst into tears" and "He has her in his webmaster career". Soft text conveys a lot of emotional information, which is highly targeted and certainly resonates with people. Therefore, writing this kind of soft article should take emotion as the starting point, and products and services should serve emotion completely. Only in this way can we produce * * * and achieve good results.
8, daily life soft text
The material comes from life, so it will be easier to write soft articles about daily life, but it still takes some brains to integrate products into life. For example, the advertisement of Valentine's Day in a hotel in Yantai, and the soft articles of online hotel reservation are all written around how to save time, how to offer discounts, hotel anecdotes, hotel wine tasting, souvenirs and other ways, focusing on lifestyle and enjoyment, rather than the product itself. It can be seen that the writing of this kind of soft articles needs us to write some new technologies, new materials, new ways of enjoying life and feelings with happiness, health, relaxation and pleasure as the theme, and write with high-grade life as the main body, and naturally integrate into the products, so that the acceptance rate of users is relatively high; On the other hand, many portal news reports that a product is good, which easily causes users' disgust.
9. Promote soft writing.
This kind of soft writing is probably the least familiar to us. Shopping malls are everywhere on the Internet, such as "Hong Kong XX is on sale", "A factory in Shandong is in a hurry to be out of stock n times a day" and "Parkson 1 is folded up and snapped up". This kind of soft article urges you to buy through many factors such as "comparison mentality" and "influence effect".
10, directional cut into soft text
Directional cutting into this kind of soft text is widely used, which can be roughly summarized into two points: first, holiday activities, such as Spring Festival, Memorial Day, Valentine's Day and so on. The second is products, such as air conditioners, down jackets and other seasonal products. Writing this kind of soft article can refresh previous articles or deeply process product information. Writing directional soft articles requires us to collect, process and sort them out frequently. The more we accumulate, the easier it will be to write. If you put more effort into soft writing in the first year, it will be very easy to update after the second year.
Practice has proved that soft text is easier to capture the hearts of users and readers, and it also avoids making others mistakenly think that it is an advertisement and causing others to curse. Every soft article is written in a different way and has different influences. Not every soft article is suitable for our own website, so we can't use every article when promoting the website. Finding a few soft articles suitable for yourself and your products will also have a good effect. Here is a reminder: the purpose of soft writing is not only to increase the external links of the website, but also to strengthen the brand. I hope it can help and inspire friends who read this article.