A few days ago, according to the official announcement of Audi, its medium-term redesigned Audi Q7 officially opened the domestic pre-sale, with the pre-sale price range of 700,000-870,000 yuan. The new car will be launched at the end of April, and the specific price will be announced. At the same time, three pre-sale premium models were specially launched in advance: 2.0T Power Premium Edition, 3.0T Power Darth Vader Edition and Extreme Edition, with limited sales of 577 units, 177 units and 77 units respectively, with prices ranging from 69.98 to 998,800 yuan.
Originally thought it was just a mid-term change in the normal life cycle, but it can be seen that Q7 is as powerful as the replacement, which means "reinventing the wheel". Does this mean that we have to admit the failure of the second generation Q7? Can Q7 regain its former king style after the mid-term change?
The landslide road of the second generation Audi Q7
Since the second generation Q7 was officially launched at the end of 20 15, taking Guangdong as an example, I always feel that few new cars are shuttling on the road, and the shadow of the first generation Q7 is more active. Perhaps this is the best epitome of the decline of the second generation Q7.
We might as well knock cards from the other side. In the ranking of 20 19 luxury medium and large SUVs, Audi Q7 ranked fifth with 20,229 vehicles. This sales volume and ranking seem to be unsatisfactory, but it is undoubtedly a heavy hammer for Q7, which once had a good time. You know, BMW X5 ranks first with 38,728 vehicles, almost twice the total sales of Q7, followed by Porsche Cayenne and Mercedes-Benz GLE, with 33 177 vehicles and 27,892 vehicles respectively.
X5 and GLE should be familiar competitors of Q7. In the matrix competition of the German Top Three, Q7 has fallen behind, which is far from the first place, even inferior to the fourth Volvo XC90. This makes it more reasonable to speed up the mid-term change process of the second-generation Q7.
With the upgrade of X5 and GLE, the competitiveness of Q7 in the market is further weakened. Although Q7 took the lead in introducing the replacement model on 20 15, and in order to meet the demand of market consumption upgrading and meet the new energy emission policy, 2.0T models were added, and the starting price was correspondingly reduced to below 800,000 yuan, which lowered the entry threshold of Q7 series.
Although the addition and price reduction of 2.0T models can make Q7 reach more consumers, it will inevitably lose Q7' s consistent brand flagship status and dilute the social elite who originally loved Audi Q7' s willingness to buy cars. In addition, the Q7 after replacement conforms to the trend of younger market movement and adopts more straight lines, which makes the whole vehicle look "slimmer". Compared with the first generation models, the body size has indeed shrunk, lacking the feeling of roundness and atmosphere in the past. What we can't ignore is that most of the consumer groups targeted by Q7 are still biased towards the mature and stable upper class with certain economic strength after Mesozoic.
It is worth mentioning that with the upgrading of China's consumer market, more and more ultra-luxury brands have begun to set foot in this fertile land of China. Such as Porsche Cayenne, Land Rover Range Rover and Maserati levante. , are carving up the cake of luxury medium and large SUVs and compressing Q7. Because their brands are more distinguished and their prices are more in line with the positioning of luxury goods, they are deeply loved by most consumers who pursue individuality.
In particular, SUV models from Porsche's cross-border supercar background have become a hot cake in the market, attracting more and more other super sports car companies to follow suit, including the well-known ultra-luxury brands Rolls-Royce, Bentley, Lamborghini, Aston Martin and so on. Of course, the listing of the new flagship Audi Q8 makes up for the lost aura of Q7 to some extent.
The change of the new Q7 is brand-new.
After the change, the front face of Q7 is closer to Q8. The most striking difference is that the headlights are narrow and irregular. Different from the previous rectangle, the interior headlights have also been redesigned. The fishbone daytime running lights and matrix LDE headlights set off the calm atmosphere of the front of the car. Secondly, the octagonal front air intake grille is decorated with six vertical chrome trim strips, and the bumper parting line has also been adjusted accordingly. By combining the changes of various details, the new car has been improved in temperament.
What makes consumers feel refreshed is the change of the rear of the car, which cancels many lines of the old model. The taillights also echo the front of the car in fishbone style, which is highly recognizable after being lit at night, and the surface of the lampshade is very round, and chrome trim strips running through the bottom of both sides of the taillights are added to make the whole car softer and fuller, vaguely reminiscent of the style attached by the first generation of Q7 consumers.
In the interior part, the new car refers to the design of Q8, which cancels the original suspended central control panel design and replaces it with a three-screen layout. The central control panel is embedded in the central control panel. The other two screens are LCD dashboard and touchable air conditioning panel, which are full of science and technology.
In addition, taking the limited top-mounted Extreme Edition as an example, the new size ratio and power adjustment are different from the old top-mounted models currently on sale. The new car body ratio is 5067/1970/12mm, the wheelbase is 2999mm, and the old model is 5086/1968/1716mm, and the wheelbase is 300. It is worth mentioning that in this limited edition of the 2.0T exclusive model, seven new layouts have been added, which were previously only provided in the 3.0T model.
In terms of power, the maximum output power of 3.0T is 340Ps and the peak torque is 500n·m；; ; The 2.0T has a maximum output of 245Ps and a peak torque of 370 N m. The two engines are matched with an 8-speed automatic manual transmission. Compared with the old model, the power and torque of the new 3.0T model are improved, especially the peak torque is increased by 60 N m; The 2.0T models are roughly the same, and the horsepower is 7Ps less than that of the old models.
Although the 3.0T power has been improved, the new Q7, regardless of the 2.0T version or the 3.0T version, is not as good as the new generation GLE compared with the Mercedes-Benz GLE model just upgraded and listed last year. Among them, the maximum power output of 2.0T power decreases by 13Ps, and the maximum power output of 3.0T power decreases by 27Ps, and the torques are consistent with each other.
However, in terms of configuration, Q7 is more kind. Take the 2.0T version with a low starting price of 700,000 yuan as an example. In addition to providing a 7-seat layout, Q7 also comes standard with an openable panoramic sunroof, a 360-degree panoramic image and a driver's seat memory seat. GLE provides ordinary electric sunroof and reversing images. If the panoramic sunroof can be opened as an optional item, it will cost an extra 6,000 yuan, and the guide price of GLE is 10,000 yuan more than that of Q7.
Ashton tubercle
After the mid-term change, Q7 made amendments to the pain points one by one, trying to save consumers' lost expectations of Q7, but it is undeniable that its flagship status of Audi has been replaced by the new Q8. However, there is always a place for Q7 in the big market. The X6 on the BMW X5 and even the new flagship X7 have not prevented X5 from becoming the sales champion of medium and large luxury SUVs in 20 19. Therefore, we still have hope for such a sincere mid-term change of the new Q7.
Figure? |? From the network
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.