1, clear live broadcast positioning
First of all, it is clear what the live broadcast can provide, the main target population and the problems to be solved for the target population.
2. Determine the division of labor of live broadcasters.
To make a live broadcast, you need an anchor, select products, arrange products, plan welfare activities and prepare words. To do these things well, we need a division of labor, and everyone should do every job well to ensure the quality of live broadcast.
3. Construction of live broadcast room
A good live room scene can effectively improve the live broadcast effect. And building a live room scene requires relevant equipment to arrange it reasonably. For example, the necessary fill light, bracket, microphone and so on.
4. Real-time content planning
Live content includes live product introduction, live activity setting, live interaction, next live preview, etc.
5. Live playback
Every time the live broadcast ends, it must be resumed in time. The reason for the resumption is to find the problems in your last live broadcast, summarize the best points in the live broadcast process, do better in the next live broadcast, and keep your live broadcast traffic stable.