From 65438 to 1980, Germany was the leader of the "new industry" marked by the electric power and chemical industry, and replaced Britain as the number one trading power in the world market at the beginning of the 20th century, and "Made in Germany" began to enjoy a worldwide reputation. Japan followed the example of Germany after the Meiji Restoration and was called "Prussia in the East".
From a deeper perspective, both countries are good at exporting manufactured goods, and there are many similarities in their production systems: there are some large industrial complexes in both economies, with mutual equity participation and the support of big banks. This kind of industrial organization ensures the close cooperation between upstream and downstream of related industries, which is conducive to collaborative innovation and continuous improvement of product quality.
Both countries are committed to establishing strict industrial standards and quality assurance systems. From 1960 to 1980, Germany and Japan have completely defeated the United States, which produces standardized mass products, in the international competition in the fields of automobiles and household appliances, while Japanese enterprises are better at producing high-quality series of consumer goods by relying on lean management and flexible employee work coordination.
Made in Germany has become synonymous with the quality and reputation of the global market, and it has also made Germany a big exporter of "double high" (high use value and high-tech content) products. Made in Germany, like an old brand, has been honed for a hundred years and its color remains unchanged. The pursuit of product quality has become a subconscious of German enterprises and an automatic expression without too many external constraints.
The advantage of German manufacturing lies not in price, but in quality, problem-solving skills and good after-sales service.
There is a story circulating in Qingdao: In 2000, German businessman Henrian invested in the production of large gears in Qingdao. 20 10 June, Henry's 80-year-old father came to Qingdao. When the father and son went to Jiangsu Road Christian Church, they saw that the church clock was working normally. The 80-year-old German man was very excited. It turns out that this clock was produced by J.F.WEULE, a famous German watch manufacturer, more than/kloc-0.00 years ago. All the gears used by this watch manufacturer are supplied by Henry Anjia.
Henry Ann said: "According to the current use situation, there is no problem with these gears, and they can be used for another 300 years. Speaking of maintenance, I am afraid it is my great-grandchildren. "
Indeed, German manufacturing has become synonymous with high quality, high technology and high quality, and has been recognized by the whole world. What makes German manufacturing have rock-solid quality assurance? What makes the Germans still maintain their original quality pursuit after years of polishing?
cultural heritage
German "occupation" means "duty"
German traditional philosophy has deeply influenced the behavior of German enterprises-the pursuit of perfection.
In the continuous inheritance of national culture, the core "rational and rigorous" spiritual culture of the Germans has been created.
Careful people will find that slogans such as "first-class quality" and "quality assurance" rarely appear in German product introductions. Because the pursuit of product quality has become a subconscious of German enterprises.
Corporate culture is a subculture, which is closely related to the traditional social culture of the country. It can be said that German corporate culture is the epitome of national culture.
From a religious point of view, the word "occupation" in German means "duty". This means that Germans have transplanted their loyalty to God into their dedication to their profession and work. Reflected in enterprise management, enterprise management is not simply the pursuit of economic interests. It is the inherent obligation of enterprises to abide by enterprise ethics and manufacture high-quality products.
Germans have a rigorous, calm and introverted national character, and they are willing to abide by their own rules and regulations and are proud of it. In Germany, people regard obeying the law as the highest ethical principle, and there is a general psychology of seeking stability, fearing chaos, being content with the status quo and being complacent and self-sufficient. The formation of this psychology has a certain historical origin, which is directly related to German classical philosophy and cultural tradition.
18th century later, the human civilization created by Germany amazed the world. In the ideological and artistic system, there are huge and great philosophers such as Kant, Leibniz, Marcuse, Schopenhauer, Nietzsche, Feuerbach and Hegel. German traditional philosophy has deeply influenced the behavior of German enterprises-the pursuit of perfection.
This perfect philosophical pursuit consists of three parts: exploring the essence of things, determining long-term strategies and adapting to the external environment. Marx's "scientific socialism" and Hegel's "absolute spirit" are still applicable in today's enterprises.
In the continuous inheritance of national culture, the core "rational and rigorous" spiritual culture of the Germans has been created. Rigorous, conservative, changeable and introspective are deeply rooted in Germany's national character, just like Germany's own national language, which is complex and accurate. Grammar and vocabulary should not be vague, well-defined and black and white. This meticulous personality has made an immortal legend made in Germany.