The first is pertinence. Targeting is mainly manifested in the following aspects. Tao Ge said, first of all, it is the pertinence of the target consumers. Find out what kind of products or services need to be promoted in this marketing activity. Secondly, the pertinence of network channels. Implantable short videos need to be put on different platforms according to their own brand content. Understanding the pertinence of network channels is particularly critical. Thirdly, for the pertinence of video content, brands need to choose the corresponding targeted short video content according to the attributes of their products or services or corporate culture.
The second is integration. Tao Ge pointed out that the so-called integration is mainly reflected in the combination of short video and marketing. A successful product placement marketing, the audience generally will not find its content when it appears, in order to achieve the purpose of advertising marketing. Therefore, when embedding product information in video, it is necessary to study and consider the way and form of product appearance. Tao Ge believes that products can be seamlessly integrated into video plot content or video images, and such perfect integration can be successfully applied to the implantable short video marketing model.
The third is that the effect is difficult to estimate. Tao Ge said that some short videos of product placement advertisements have become popular, and product information has been widely disseminated. But the effect may exist in a negative form, thus reducing the brand image of the enterprise. In this case, product placement has enhanced the corporate image and damaged the reputation of the product placement advertising company. The unknown nature of online social media makes it difficult to evaluate the effect of implantable short video marketing, but this situation can also be avoided, and brand operators need to control and grasp its communication mode within a certain range.