Micro-signal setting product copy material: you can refer to the way of vivo mobile phone: open WeChat-click me-click on the avatar to enter the personal information interface-click on the photo-enter the text to be modified-and then click Finish.

If you want to set the top copy on the WeChat chat box, it is recommended to open WeChat and click the "Me" option below. After clicking enter, you will come to the personal center interface of WeChat, and click the favorite option to enter. In the Favorites interface, select the icon in the upper right corner. Then click the icon in the upper right again, click and select the option below that will appear at the top of the chat.

Copywriting style:

Some enterprises purchase the list of potential consumers through some specific institutions, and publish advertising information to potential consumers through e-mail and electronic newsgroups. This approach is similar to direct mail advertising.

The advantages are strong pertinence and less waste of advertising investment. However, if it is used improperly, it will easily arouse the resentment of the audience, lead to a large number of protest emails, and even lead to damage to the corporate reputation. Therefore, it is the key to the success of this advertising strategy to accurately select the target audience and send advertisements to those who want to obtain relevant information.