They all sell goods, and live broadcast does not conflict with e-commerce, but it can improve the ability of e-commerce to sell goods. Taobao live broadcast has been verified successfully. It is understandable to increase the live broadcast mode and provide more sales methods and channels for brands. Pinduoduo is incubating the live broadcast service, and will first test the WeChat applet "Good Goods Purchase" around June 24th. 165438.

Pinduoduo co-founder Dada (Sun Qin) personally looks at the project and is responsible for the specific business communication, and is also the highest person in charge of the live broadcast business. In addition, some recruitment websites already have relevant information flowing out. According to Lagu. Pinduoduo is recruiting positions related to live broadcast, such as "Operation Manager of Celebrity Network Agency" and "Video Creative Manager".

Compared with Taobao Live, Pinduoduo has always been more familiar with the logic of tracing people+social e-commerce+new retail. Through various human settings, selling goods to people who need them more, social assistance is fission.

relevant information

Pinduoduo live broadcast violated other rules.

1. Transaction risk: There shall be no behaviors that may easily lead to transaction risk, including but not limited to guiding users to conduct offline transactions and publishing goods or information on external websites.

2. Data falsification: It is forbidden to falsify or defraud interactive data such as live praise and comment sharing, including but not limited to the number of fans, promotion effect data, etc. through shua list and hype.

3. Diversion: It is forbidden to publish information suspected of diversion, including but not limited to publishing information such as social networking, shopping guide, group purchase, promotion and other external website hyperlinks.