The basic requirements of copywriting are accuracy and standardization, realizing the presentation form of theme and creativity, and effectively spreading information. Information should be expressed in a standardized and accurate way to avoid grammatical errors and ambiguities, which will have an impact on user guidance. The language of copywriting should conform to the logic of users' daily expression, be simple and easy to understand, and avoid special technical terms.
2. Text refinement
Copywriting is very important for text refining. Try to be concise, not lengthy. At present, users don't have the patience and time to read all the articles. If the content is too complicated, it may lead to users' incomprehension and confusion and fail to achieve the expected promotion effect.
Show creativity
With the increasing number of online marketing enterprises, there are more and more homogeneous contents on the Internet. In order to better attract users' attention, it is necessary to carry out creative design according to product characteristics and add humorous elements, which can not only attract the attention of target users, but also increase users' goodwill towards copywriting and products.
4. Easy to remember
Advertising copy is the overall idea of advertising, serving the theme, creativity and communication of advertising. Therefore, the writing of language in advertising copy should be beautiful, smooth and easy to remember.
How to write a friend circle advertisement copy? 1, product user positioning
To advertise in the WeChat circle of friends, we must first find out who is the core user of the product. Only by finding out the user groups can we do a good job in content positioning.
2. The content is useful.
In your advertising content, you must highlight the use value of the product, so that people in your circle of friends can see its benefits and be attracted by its use value.
3. The content has experience value.
In advertising words, words such as free experience must be embodied to let customers know that this product can be tried before buying.
4. The content has communication value.
In advertising, we must pay attention to the concept of easy communication, which is not conducive to long speeches, because no one has seen or read the content, and naturally we will lose the possibility of communication.
5. Directly hit the user's pain points
In the words of advertising, users can directly hit the pain point through a few words, let them have a sense of crisis, and then pay more attention to the product.
6. * * * and users.
The content you express must resonate with readers, and only products that resonate with readers can make users continue to read, thus creating a desire to buy.
How to write a circle of friends promotion 1, stop sending friends, and you will gradually realize the taste of missing. 2.* * * Wish us long-term happiness and a dream come true. 3. Roll the bad mood in March into the fat cow, with hot pot bottom material and delicious peanut butter. 4. In this spring, meet yourself better. 5. Will it take time? 6, the college entrance examination will be successful, live up to expectations, walk with the book, I hope you are the dark horse in the eyes of that classmate, the future in the eyes of teachers, and the pride in the eyes of parents. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.