The positioning of tea products mainly depends on its quality, taste, fragrance, origin, history, culture and other factors. The following is the positioning analysis of some tea products:

1. High-end tea products: refer to tea products with high quality, excellent taste and high price, which are suitable for high-end consumers, such as Pu 'er tea and Tieguanyin.

2. Leisure tea products: refers to tea products with soft taste, easy entrance and moderate price, which are suitable for leisure and daily drinking, such as green tea and scented tea.

3. Healthy tea products: refers to tea products rich in nutrients and medicinal value, which are suitable for health-conscious consumers to drink, such as Anji white tea and black tea.

4. Tea products with local characteristics: refers to tea products with local characteristics and cultural heritage, which are suitable for consumers with tourism and cultural experience, such as Luan melon slices and Taimushan tea.

5. Gift tea products: refers to tea products with exquisite packaging and good quality, which are used for gifts or entertainment and suitable for gifts and business occasions, such as tea set gift box, Fuding white tea and Longjing tea.

In short, the positioning factors of different tea products are different, and the positioning and promotion strategies of products should be determined according to consumer demand and market trends.