1. herborist belongs to Shanghai herborist Cosmetics Co., Ltd., and Shanghai herborist Cosmetics Co., Ltd. is a wholly-owned subsidiary of shanghai jahwa United Co., Ltd.
Founded in 1998, the concept of Chinese herbal medicine skin care has been inherited and innovated for 22 years. It is an effective component of China female skin. We should explore safer and more effective Chinese medicine cleaning and modern science and technology, activate the muscle bottom guard force, gather talents from all over the world, realize safe and efficient compatibility, and establish Chinese herbal medicine skin care experts with advanced professional scientific research level based on modern Chinese herbal medicine theory.
2. Development process
1995, the grass has sprouted. Made a special trip to Shennongjia for field investigation and formally conducted project investigation.
1998 opened the first store. The first store opened in Shanghai.
In 2002, the Han people proposed the United States. Korean Spa opened to provide balanced preservation of Chinese herbal medicines.
Leading the industry in 2005. To establish the whole chain research model of Chinese herbal medicine skin care from the source of production to the efficacy of products.
In 2007, Institute of Chinese Herbal Medicine. Established the first comprehensive scientific research institution combining Chinese herbal medicine and cosmetics in China.
In 2008, it was certified by the EU. China is the first cosmetics brand to enter the mainstream channel in Europe through strict certification by the European Union.
20 15, shining in Paris. Opened the first overseas store in Paris.
20 19 digitization of Chinese herbal medicine system. Establish a systematic and complete database of TCM skin care prescriptions.
2065438+In March 2007, herborist real white jade series was newly listed.
On March 23rd, 20 17, herborist announced the famous movie star Tamia Liu as the first brand spokesperson for the first time.
On April 7, 2065438+07, herborist and Tmall launched a limited edition Yunjin gift box.
On July 201July 2, herborist settled in Yintai District, Yinzhou, Ningbo, which is herborist's second high-end concept counter in China.
2065438+In September 2007, herborist launched Taiji Sunshine Night Cream Source.
20 17 12, herborist launched a series of moisturizing orchids.
2065438+March 2008, herborist Solid Essence Mask went on the market.
3. Spokesman
Herborist announced the signing of Tamia Liu, becoming the first spokesperson in brand history. Herborist, together with Tamia Liu, hopes to make more women who are eager for beauty, intellectuality, elegance and life balance blossom the beauty of body and mind.
Spokesperson of Cao family Taiji series: Ye Yongxiang, the head of the sixth generation of Yang Taiji. [5] herborist created "Taiji Series" as the star product line of [4] brand.
2065438+On July 3, 20081day, shanghai jahwa brand herborist announced that Yifeng Li had become its cosmetics and mask spokesperson.
20 19 10, herborist announced that Mai _ has become a brand-new spokesperson.
In May, 20021,herborist brand officially announced that powerful actress Zhang became the new spokesperson of herborist.