This shows that scientific and technological innovation has been involved in all aspects of people's lives, and it is constantly changing the lifestyle and entertainment of the broad audience. Live broadcast takes virtual anchor as its new innovative way, and it is also based on the improvement of the needs of the audience, hoping to present a new way to meet the needs and tastes of society and audience. Moreover, the current live broadcast market has entered a saturated state, and all short video platforms and social media platforms want to stand out in this fierce competition. Virtual anchor is a great breakthrough, so many live broadcast platforms want to create such an opportunity to guide a social trend. This in itself is a normal market law and a normal vision under the development of the science and technology era.

1. Virtual anchor The era we live in is an era that changes with each passing day, and it is also an era in which ideas conform to the development of the times. In this era, we can witness the development of scientific and technological innovation and experience completely different changes in several eras. Just like the live broadcast of online celebrities broke into people's lives, such a brand-new way made people feel another pleasant way. People gradually accepted the leisure and fun brought by your live broadcast, and eased the pressure of life through communication with the anchor.

We also found that a considerable number of live broadcast platforms have occupied the market. Whether it is shopping software, short video software or social software, we are all looking at the status quo of live broadcast from different angles, and even a considerable number of live broadcast forms have become commodities. In the era of national live broadcast, we have experienced unprecedented pleasure and convenience, but this form of live broadcast is not the end. In the process of continuous innovation and practice, we will find a new side. The virtual anchor is not far away from us, just like the virtual spokesperson we contact. In this era, virtual IP has gradually entered our lives and is being accepted by us.

2. Live broadcast innovation opens up new ways. An industry needs a major breakthrough to bring new impetus to development. Because the times are advancing with the times and constantly reforming, no one can be sure what the world will look like tomorrow, so the pace of innovation and reform will not change. But as the saying goes, the innovation of live broadcast can not be separated from its original purpose, that is, to stand on the basis of the broad audience and work hard to improve the audience's needs and pleasure. Maybe one day in the future, we will find that the webcast has become another scene, and we are optimistic about this scene.