1. Market pricing: The merchants who buy beauty items price their products or services according to market demand and competition. If the market price of similar products or services is around 5,000 yuan, businesses will set the price within this range to attract more consumers.

2. Preferential strength: Merchants who buy beauty items will set certain preferential strength to attract more users to participate in group buying activities of Tik Tok platform. If the original price of a merchant's product or service is 8,000 yuan and the group purchase price is 5,000 yuan, it is equivalent to a big discount, which also helps to increase the user's desire to buy.