As we all know, yogurt is fermented by lactic acid bacteria, and its shelf life is not very long, usually only about half a month, and it has to be refrigerated. Therefore, when the supermarket has a surplus of yogurt, it often has such activities when it is about to expire. This is the way supermarkets handle unsalable goods. Buy one get one free, naturally many people will buy it, and consumers will feel that it is cost-effective. This way of selling in supermarkets is also called bundling. There are too many expired yoghurts in stock. Selling in this way can also increase the turnover of supermarkets. In general, you may not be able to buy it for twice the money.
The supermarket will certainly not lose money by doing so. This kind of sales can stimulate consumers' consumption. They put up a big poster at the door to buy one get one free yogurt. Naturally, someone will go to the supermarket to buy it. Of course, when they go to the supermarket, they will not only buy yogurt, but also buy other goods by the way. However, when the shelf life of yogurt approaches, it has no effect on the taste. So friends who like to pick up bargains can buy them. It has no effect on our health.
After reading the article, my friends all know why there is always yogurt for one get one free. In fact, this is a marketing tool of the supermarket, which can grasp the consumption psychology of our consumers and stimulate our consumption. This marketing method is not only on yogurt, but also on other commodities!
What do you think is the reason for buying one and getting one free? Come and leave your answer in the comments section!