In response to the user's troubles, Feigua Data launched the "Communication Index" function. Through Tik Tok big data, this paper systematically analyzes the video communication from four dimensions: explosive communication, fan communication, music communication and ordinary article communication, so that operators can have more accurate reference indicators for video communication.
Communication index has four dimensions, which makes video analysis clearer.
Explosive communication power: an important dimension derived from the change of video core index data (like, comment and share);
Fan communication power: the larger the fan base, the higher the probability that the main video will be watched by fans when it is launched;
Music communication power: judging the popularity of pop music from the number of people who use videos per unit time.
Each piece of communication power: according to the probability of video explosion released by the broadcaster, statistics are made to reflect the creative level of the broadcaster.
Video details page, data analysis is fully open.
1. Login Flying Melon Data-Popular Video
2. Click on the video index analysis to enter the video details page.
Module 1: [Presentation of Communication Index]-Let users have an intuitive understanding of the overall video data for the first time.
Module 2: [Video Broadcasters' Data Display]-After all, the information of watching a video alone is limited, and users who are interested in the video must know the overall situation of the video broadcaster, and this module can get a certain understanding of the broadcaster's communication ability through video averaging.
Module 3: [Video Hot Words Show]-Different from the comment cloud function of the broadcaster's details page, hot words are captured by users who participate in video discussions, with the highest frequency of 10, which is very useful for the audience of the video itself and users who want to learn the video. Even if you want to shoot the same type of video, you can add the corresponding keyword display in the video naming.
Module 4: [Display of Music Usage]-Increase the industry distribution map of video music usage, and more intuitively display the categories of users who use the music, which is convenient for users to refer to when promoting in the corresponding vertical dimension. The more categories used, the more obvious the promotion effect.