UMBRO, an internationally renowned brand with a history of 80 years, is a football clothing manufacturer headquartered in Britain, which was founded by British Cambrian brothers in 1924. The two brothers took English names (Humphrey? The five English letters in Brothers merged into the word "umbro", and with the diamond double diamond pattern, it became the registered trademark of umbro today. At first it was sportswear. Later, due to the needs of the times, it was changed into a military uniform series, and now it has begun to transform into sportswear. The edges and corners of its graphics seem to make people feel a kind of hardness and regularity belonging to the army. The concept of its diamonds is that people will not ignore the precious and heavy texture of this brand. It is a sponsor of England's national football team and Manchester United. The love of Michael Owen. In the growing process of umbro, he won the World Cup with many Hulks, including 1966 World Cup champion England, and the same year was also the most glorious historical moment in umbro. At that time, among the last 16 teams, 15 teams wore umbro jerseys. With a history of more than 70 years, umbro has been developing steadily with the brand concept of focusing on football. At present, it has become a world-renowned professional football clothing and equipment supplier with all kinds of football-related equipment. Only England and Sweden wore jerseys in this year's World Cup.

Umbro Football Shoes and Sports Shoes Partner.

The main spokesman of umbro series football shoes is the famous British striker-Owen. It reflects the explosive power of the front line and the ability to get rid of defenders with speed. Another feature of the cross emblem series is that fashion caters to the tastes of young people.

Umbro has sponsored countless professional football teams all over the world. The national teams are England, Ireland, Sweden and Norway, and the club teams are Chelsea, Lyon and Everton, as well as Celtic and Shanghai Shenhua. In 2004, umbro signed a 15-year contract with English star Michael Owen. Many other British stars also like umbro sports shoes, such as alan shearer and david james. At the same time, umbro is one of the five designated partners of the FA.

Strange "umbra" law

Umbro always seems to be a brand that is neither too high nor too low in the field of football match clothing, and always lags behind the predators such as Adidas and Nike, but DIADORA, rooster, ASICS and even PUMA and REEBOOK can't shake it.

In fact, this umbro can't compare with Italian brands such as DIADORA and LOTTO in fashion, and it can't compare with PUMA and ASICS in tailoring. In addition, it is a company that does not involve other sports except football equipment.

However, this brand seems to be held high by Jixing, and most of the teams sponsored by it seem to have some good luck: Brazil in the 1996 World Cup and Argentine sarsfield in the Toyota Cup in a certain year did not make high adjustments before the game, but they triumphed and won the championship; Lyon in Ligue 1 was originally unknown, so that local fans lamented that "Saint-Ota is the suburb of Lyon on the geographical map and Lyon is the suburb of Saint-Ota on the football map", but since the clothing sponsor changed from Adidas to umbro, it has won three consecutive championships in Ligue 1.

Of course, although the financial resources are not shabby, they are not as good as Adidas and Nike. Umbro's team, after its success, is often mercilessly poached by those two old enemies. Strangely, when clothing brands change, luck seems to turn, and they often change from perseverance to stumbling. For example, sarsfield and Palmenas of Brazil mentioned earlier, their record was not as good as before after they changed their clothing brands, and La Coruna of Spain took Simone under the banner of umbro. Ajax in the Netherlands is an old courtier of umbro, and his grades have been stable. However, he seems to be at a loss after adidas job-hopping. Feyenoord and Eindhoven stole his thunder. In Serie A, the unlucky teams after leaving Umbo can be ranked as Napoli, Lazio, Inter Milan and Brescia. ...

Originally, this umbro's Law seems to be immune to its hometown-English teams, and Celtic and Tottenham wear it instead of it, but Sunderland and Nottingham Forest wear umbro and are relegated. However, in recent years, this law seems to have a general trend of returning home with clothes on. Manchester United and Chelsea are both emerging and dominating in umbro.

In fact, in the final analysis, it is not a myth. Umbro's financial resources are above average among sporting goods companies, and it only deals in one field of football. Compared with their peers, umbro sponsors teams with more experience and relatively old-fashioned vision. Most of the sponsored teams are "potential stocks", which can't be summarized only by "good luck".

However, it is precisely because of umbro's limited financial resources that its teams are often poached by the expanding Adidas and Nike after they become famous. As for why those teams changed their brands, they were unlucky, and the reasons were somewhat puzzling. Take Manchester United as an example. Prosperity will decline, which is a natural law, but it is long-lasting and long-lasting. After winning the last championship in umbro and wearing Nike, I gradually moved away from the trophy. Can't say it's natural. Chelsea are invincible this year, but it is reported that Adidas will replace umbro next season. Interestingly, the same person operated the renaming of Manchester United and Chelsea. This man used to work in the marketing department of umbro, and later he worked in two clubs, but he gave his old club two vicious knives. As for whether Chelsea will follow umbro's law after dressing up, only God knows. So far, it seems that only Brazil's national team is completely unaffected by umbro's law. After wearing Nike, their luck has not decreased, but seems to have increased.

A few days ago, CSKA Moscow defeated the Portuguese rebel Sporting Lisbon in umbro, and grabbed the first ever UEFA Cup for Russia at the other side's door. It seems that the ghost of umbro's law is still lingering in the European arena.