Slimming Hall 1 Activity Program Activity Background: According to the examination requirements of the course Consumer Behavior for marketing majors in the spring semester of 20xx, students conduct examination practice activities in groups of four.
Therefore, our group decided to carry out practical activities in the gymnasium. Objective: To complete the course examination and accumulate professional experience through gym practice. And help the gym improve its popularity and increase customers.
Significance of the activity: Students can use more professional and safer fitness equipment and learn more scientific physical exercise methods. Strengthen students' awareness of fitness and enhance their physical fitness.
Activity theme: From the gym, exchange one dollar for health and life safety every day.
Activity time: May 20xx
Venue: New Campus and East Campus of Yancheng Institute of Technology
Activity promotion:
Distribute leaflets on campus,
Put up posters,
Place the display board,
This pavilion is new,
Hang banners, starting points, gyms, and set out for your youth.
In addition, the team members went to the student dormitory and made publicity in the post bar.
Promotion: According to the person in charge of the fitness club, members of 20xx in the second half of the semester can register in advance. The promotion method is "1 yuan 1 day" annual card promotion, which is limited to the first 100 students.
Activity flow: conduct market research first, and then conduct publicity. Interested students can show them around the gym and sign up.
Activity plan 2 of slimming hall Activity theme: Love yourself and make yourself more beautiful.
Activity date: July 20xx1~ August 30th.
Activity purpose:
With the help of this activity, the reputation of slimming shops will be improved, and customers will recognize the professional skills and services of slimming shops, so as to improve the sales performance in peak season and realize the profit target of slimming shops.
Activity content:
Customers who buy summer weight-loss products during the activity enjoy summer weight-loss concessions;
One set meal: the value is 988 yuan. You can enjoy two courses of summer weight loss and plastic surgery, two facial beauty projects and two cupping weight loss projects.
Package b: value 1088 yuan. You can enjoy three courses of slimming and shaping projects, three facial beauty projects and three cupping and slimming projects.
Customers who come to the slimming shop for consumption during the summer vacation can enjoy a 30% discount on slimming plastic products and a 60% discount on facial products. New customers can get free professional diagnosis.
Precautions for activities:
In order to hold a good event, publicity needs to start one month in advance.
In order to win the favor of customers, we might as well prepare more valuable related activities during the event.
Be sure to prepare related products before the event to prevent the problem of short supply.
Fitness Hall 3 Activity Plan I. Overview of Activities
With the car owners' highlights as the carrier, the theme activity named "Summer Slimming Challenge" will be held, and other media will be combined to publicize the car owners' highlights, sponsors and cooperative businesses, thus forming the inherent activity brand of the car owners' highlights.
1, activity theme
The First ×× Cup Owner's Boutique Summer Slimming Challenge —— Winning the Family Luxury Quality Tour in Maldives
2. Purpose
A) Promote businesses to actively participate in offline activities of the company,
B) Add 5,000 owners' collection users.
C) Significantly improve the popularity of the owner's collection users.
D) Cooperative merchants will achieve a win-win situation.
3. Time and cycle of activities
The activity preparation period is 15 days.
The public registration starts on June 20th and ends on July 15.
The competition period is from July 17 to August 14.
Finals-Awards Ceremony August 15
4. Venues (divided into three stages)
A) One theme per week, choose the venues provided by the cooperative merchants, such as Shi Xingkai, fitness club, dance net, cinema, etc.
B) Final-Award Ceremony Hotel or department store (initial intention: Dameisha Haiya Department Store)
5. Publicity and registration of activities
A) All participating merchants provide registration service, and initially intend to cooperate with merchants such as Head Store, Shi Xingkai and Wuwang.
B) register the owner's collection software and Didilife online.
Second, the way to promote activities
Activity promotion mode (divided into three stages):
The first stage: the registration stage starts on June 20th and ends on July 15.
Stage 2: The competition stage is from July 17 to August 15.
Stage 3: Finals and Awards Ceremony August 15.
4. Various media, qq groups and bbs publishing platforms announce the schedule of the finals in advance, and various websites launch a call order to invite friends, relatives and enthusiastic visitors to the event site for free to prepare arches, floating in the air, banners and other on-site publicity. Notify the final time and place by SMS in advance, and notify the champion and prize after the game.
Third, the specific content of the activity.
Before June 20th, the preparatory stage.
1. The sales and business department, the merchant development department and the industry customer department cooperate to find the main sponsor.
2. The sales department and the merchant development department look for cooperative merchant resources suitable for the theme of this activity.
3. Determine the venue of branch activities and finals according to the expansion of event merchants, and finally determine the event planning case.
4. Finalization of publicity, design and copywriting in the registration stage.
5. Material production and installation in the registration stage
6. Prepare for the negotiation, writing, design and final implementation of various promotion methods in the registration stage. In the preparatory stage, business departments need to cooperate to find sponsors and merchant resources.