1, determined to be based on words and cultivate one's morality first-Shu Da, Tang Wu
2. A person with incomplete knowledge can make up for it with morality, but a person with incomplete morality can hardly make up for it with knowledge-Dante, Italy.
3. Self-control is an order, a control of happiness and desire-Plato, ancient Greece.
4. Character is a person's inner nature, and reputation is a person's appearance-British Shakespeare.
5, don't do it with evil small, don't do it with good small-Three Kingdoms Liu Bei.
6. Don't suffer from the incompetence of others, but from the reluctance of yourself-Wang Anshi in the Northern Song Dynasty
7. Once a person understands something, he must first be honest and temperate-Delacroix, France.
8. If you don't work hard, your heart will be depressed; If you don't check the bundle, you will be arrogant-Zhu in the Northern Song Dynasty
9. Conquering all your weaknesses is a great beginning for a person-Shen Congwen.
Example: Trust needs self-discipline and supervision.
Hunting institutions:
Recently, the British media reported two cases that violated the principle of business integrity, and the parties were either punished or forced to "turn over a new leaf", which made people feel deeply about the British business integrity mechanism.
165438+1On October 26th, an advertisement of McDonald's, an American fast food chain, was banned by the British advertising regulator for providing misleading information. The advertisement shows a picture of potatoes in a French fries box, which reads "Our French fries story (end of story)". The advertisement also said that after selecting different kinds of potatoes, "we peeled, sliced and fried them, that's all." This advertisement has been complained by many consumers. They said that the actual situation is that the French fries provided by McDonald's fast food restaurants are often fried to half-cooked in a certain country in advance, and sometimes they are fried into semi-finished products and then impregnated with glucose, which is polluted by gluten mucilage and the salt content exceeds the standard. After freezing, they travel around the world on the plane, then they are cooked and sold in stores.
Despite McDonald's defense, the British Advertising Standards Authority believes that because of the words "that's all" and "end of story" in the advertisement, most consumers will come to the conclusion that the company is showing them the whole process of French fries processing, but in fact, the essence of French fries processing is omitted in the advertisement, which is "misleading".
If the alleged cheating in McDonald's advertising is corrected by the national regulatory authorities, then the settlement of a Scotch whisky dispute that ended at the end of June 1 1 is the result of industry self-discipline. Scotch whisky enjoys a long-standing reputation in the world, and the key to its success lies in honesty. What happened was that Diageo Company, which accounts for 30% of scotch whisky production, changed the brewing of "Jiahao" whisky, which sold well in the European market, from single malt to mixed malt, and changed the expression of "single malt" on the trademark to "pure malt", but continued to use the original trademark and pattern.
The company believes that this has completely explained to consumers that there is no cheating. However, other whisky manufacturers believe that this has deceived consumers, seriously damaged the image of single malt whisky built in Scotland in 50 years, and posed a threat to the entire Scottish whisky brewing industry. Finally, Diageo agreed to change the red label of this whisky to green to show the difference.
The former is the ruling of the regulatory agency, and the latter is the result of industry self-discipline. In fact, this is all because of the strict laws and regulations of the government. For example, on February 8th, 12, the British Ministry of Trade and Industry announced a major revision of the Consumer Credit Law, which has been implemented for 30 years, prohibiting confusing credit propaganda in credit services and cracking down on deceptive behaviors that mislead consumers into credit traps. A white paper on consumer credit published by the Ministry of Trade and Industry said that the revised credit law will seek more standard information from lenders, make it easier for consumers to compare different credit schemes, and at the same time give the State Fair Trade Supervision Agency the power to punish improper credit and conduct surprise inspections on credit companies.
From the above examples, at least two conclusions can be drawn: First, even in a society with a fairly perfect credit mechanism like Britain, the government supervision department still needs to formulate targeted measures in time according to the new situation, and it also needs intangible supervision and industry self-discipline of the social credit mechanism. Secondly, when some enterprises sell and publicize their products, they can't get away with it when they face mature consumers who know how to protect their own interests. They play tricks and mislead consumers.
Of course, some people will violate any written or unwritten rules, and others will violate the strictest laws. Perhaps because of this, the financial services bureau, the Fair Trade Bureau and other regulatory authorities in all walks of life often expose and punish bad behaviors such as fraud and counterfeiting, and also need the government departments and the market itself to deliberately guide and cultivate, supervise and punish integrity.
10, if you want to conquer the world, you have to conquer yourself-Dostoevsky.
1 1, any kind of behavior that is not for the purpose of collective interests is suicide, which is harmful to society and also to oneself-makarenko, former Soviet Union.
12, individual courage is meaningless, what matters is that individuals belong to everything-Hegel, Germany.
13, a young man, when his mood is cold, his mind will become sound-Balzac, France.
14, there is a long period between today and tomorrow; Learn to do things quickly while you still have spirit-Goethe, Germany.