Internship is the first step for us to enter the social environment, and it is also the first turning point in our life leading to practical work. Grasping this opportunity and basing on your own work plays an indispensable role in your work ability and employment mentality. The following is a summary of personal practice in print advertising, welcome to read!
Personal internship summary of print advertising: I went to an advertising company for an internship in the last summer vacation of college. In order to make my foundation more solid and my technology more comprehensive, the content of my internship is to learn graphic design (the use of Photoshop and coreldraw).
Considering that I may be engaged in this industry after graduation, I cherish this internship opportunity very much, deepen my understanding of various graphic designs in a limited time, and find out my own shortcomings. I benefited a lot from this internship. I feel that I have gained a lot in knowledge, skills, communication and communication with others. Generally speaking, this period of time is to cultivate, exercise and improve my comprehensive quality.
The first day I came to the company, I didn't know what to do, and nothing would fit in. I'm just looking here and browsing there. Finally, the teacher in the company showed me how to make some simple pictures by imitating the tutorial with photoshop and coreldraw software. Finally, I found something to do, and I began to make pictures obediently. To tell the truth, I used to do the same thing at school, but the effect was not very good, because I stopped doing it when I encountered difficulties or didn't understand it, but now I have a teacher around to ask me what I don't understand, which has benefited me a lot.
If you use a few tips in the process of painting, you can really get twice the result with half the effort.
First of all, photoshop tips
Make a rounded rectangular box
First, create a new file in photoshop, draw a rectangular box on the file with the rectangular selection tool, and then select the menu Select? Feather, enter a radius value. The larger the value, the larger the radius of the rounded rectangle. After selecting the area fill color, deselect it. Select menu image? Adjust? Threshold, change the size by adjusting the thresholdlevel, which will produce the rounded rectangle size you want. To generate a rounded rectangular selection, you can switch to quick mask mode in the active environment of the selection, or you can execute threshold to get the desired mask.
2. High resolution products
When using photoshop to make web graphics, many friends will choose low resolution for quick operation, but some filters can't handle it because the graphics resolution is not enough, and the final effect is also very poor. Therefore, it is suggested that when dealing with similar situations, high-resolution drawing and imaging can be completed first, and then down-sampling can be carried out to reduce the image to the final size.
3. Keep the selection size
When you use imagesize or cancassize to change the image size in photoshop, the original selection range in the image will also change. If you want to keep the original selection range, you can switch to the quick mask mode (press the Q key on the keyboard) and then select? imagesize？ Or? Canvassing? . Using the imagesize command will reduce the image of the selection; If you use the canvassize command, only the image will be reduced, and the selection will remain the original size. Remember to switch the quick mask mode to the standard mode again.
4. Quickly hide the layer
If you only want to display one layer of images in photoshop, do you want to hide the other layers layer by layer? Here is a quick and convenient way: just hold down ctrl+alt on the layer panel and click the eyeball icon of the layer to be displayed with the mouse to hide all other layers. In addition, you can use ctrl+alt+ shortcut keys to adjust the order of layers.
Second, coreldraw tips
1. Erase the wrong line
If you use the hand-drawn pencil tool in coreldraw and accidentally draw a crooked line or a wrong line, you don't have to delete the line in a hurry, just press the shift key and erase it backwards.
Step 2 move the ruler
In coreldraw, you can actually move the position of the ruler freely. Just hold down the shift key on the ruler and drag it with the mouse to move the ruler. If you want to put the ruler back to its original position, just hold down the shift key on the ruler and press the mouse button twice quickly, and it will be restored immediately.
3. Making animated gif files with coreldraw.
In fact, coreldraw can also be used to make animated gif files. You can treat the layers in coreldraw as frames in the animation, and then output them as gif files one by one (the images on other layers must be closed first). Then use the movie function of photo-paint, first choose creat`fromdocument to make the first gif file into a movie, and then use the improved gif file? insertfromfile？ Insert, select? Save as? Animation gif format, set the delay time and position in the dialog box, and you're done.
4. Rotate and zoom at the same time
If you hold down the shift key while dragging the object's rotating handle in coreldraw, you can rotate and scale the object at the same time; If you hold down the alt key, you can rotate and deform the tilted object at the same time.
After several days of basic training, the teacher finally let me participate in their planning. I was a little nervous at first, but then I gradually became familiar with the whole process of planning and post-production. Slowly, the teacher also gave me some more important things to deal with. This gives me a deeper understanding of this industry.
During my internship, I took advantage of this rare opportunity to work hard, be strict with myself, consult my teachers and predecessors with an open mind, study technology seriously, use my spare time to learn some related knowledge beyond the contents of textbooks, master some basic legal skills, further consolidate what I have learned, and lay the foundation for going to work in the future. ? What you get on paper is so shallow that you never know what you have to do. ? During my short internship, I deeply felt my shallow knowledge and lack of professional knowledge in practical application. I always thought I was doing well in school. Once I came into contact with reality, I realized how much I knew, and then I really realized? There is no end to learning? Meaning of. Fix it? Three relationships? That is, the relationship between classroom education and social practice, with classroom as the theme and deepening theory through practice; The relationship between summer practice and peacetime practice, with summer practice as the main time period; The relationship between the breadth and depth of social practice, and strive to promote the content and scale of practice simultaneously.
Through this internship, I feel that I have gained something in design. This internship is mainly to promote the improvement of our future work and business ability, enhance our future competitiveness and add a cornerstone for our future foothold. The teachers of the internship unit also gave me many opportunities to participate in their design, which made me learn many problems that were difficult to solve before, as well as the problems that I will face in the future design work, such as pre-planning and post-production. This internship has enriched my knowledge in this field, made me step forward to a deeper level, and promoted my foothold in the future society to a certain extent. However, I also realize that it is not enough to rely on internship these days, but also to accumulate bit by bit in my usual study and work and constantly enrich my experience. The road ahead of me is still very long, and I need constant efforts and struggles to really walk well. ? A journey of a thousand miles begins with a single step? This short and substantial internship in the past month has played a bridge role for me to go to society. Transitional role is an important experience and step in my life, and it will also be of great help to my future work. Some basic principles of being a man, such as asking for advice with an open mind, observing organizational discipline and unit rules and regulations, and communicating with people in a civilized way, should be conscientiously implemented in real life and good habits should be cultivated constantly in real life. During this period, most of the experience and knowledge I learned came from the guidance of leaders and police, which is a valuable asset in my life. This internship also made me deeply understand that it is very important to maintain good relations with colleagues at work. To do things, we must first learn to be a man, understand the truth of being a man, and how to get along with others is the most basic problem in modern society. For a person who is about to enter the society, there are many things to learn, and he is the best teacher, as the saying goes? A threesome must have a teacher? We can learn a lot from them.
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Personal practice summary of print advertising model essay 2 To become a qualified advertiser, you must go through theoretical study and long-term practice. Some people say that practice is the only criterion for testing truth. As an advertising major, we should pay attention to practical skills, because the advertising industry needs practical skills as well as other industries. The traditional theory on paper can no longer meet the requirements of the social industry for advertising majors, so the school arranged a week's advertising awareness internship for our 06 advertising class in the humanities department. This consciousness practice has gained a lot for me who has never been in formal contact with advertising design and production. This paper briefly summarizes the experience, content, gains and losses of this cognitive practice.
First, the purpose of internship
1. Understand the operation process of the advertising company, the functions and work distribution of each department, and have a simple understanding and preliminary understanding of the company's management methods, so as to lay a certain foundation for future professional knowledge learning.
2. Understand the enterprise, the market and the new learning methods.
3. Set up your own life ideal and plan your own road from the beginning of understanding.
Second, the internship time
August 27th to September 2nd, XX.
Third, the internship location
Xxxx United advertising company
Fourth, the internship content
1, internship overview
On August 27th, my team members (CoCo Lee and Liu Fang) and I had a 7-day advertising awareness internship in United Advertising Company. United advertising company is a small advertising company integrating design, production and planning. During my internship in this company, because of the gap between knowledge and practice, and I didn't take any courses in advertising production and design, I could only engage in some trivial daily affairs, but the teachers of the company gave me great help and support, which left a deep impression on me. I was deeply impressed by the serious and rigorous work style, cordial and friendly treatment and harmonious and friendly working atmosphere of the company's predecessors. Practice report network
2. Internship experience, content, achievements, gains and losses.
In the comprehension exercise, the company teacher gave me a lot of hands-on exercises. Opportunity: Busy period.
He hasn't forgotten to teach me how to tear up the copybook. At first I thought it was such a simple job, but when I did it, I found myself at a loss and made many mistakes. It turns out that this kind of work is not so simple. Although it looks simple, it needs more hands-on practice. During several days' work, the teacher also taught me how to make foam figures and introduced me to the machines and equipment made.
Under the guidance of the teacher, I finished it with the staff of the company? Jiang Baishi Park-Ding Sheng Family? Billboard. Works include sculpture, painting, etc. When I was not busy at work, my teacher also showed me a simple photoshop, but because I had never touched it, I finally had a little knowledge. The teacher also showed me the most common image processing, but I am not familiar with these, so I can only do some simple production work. This made me realize the importance of technology and practice, and also made me realize that I am not enough, and accumulated a lot of experience for my future work. During the internship, we also visited the real estate fair in Jiang Baishi and those works. I also saw the billboard we made standing inside, and my heart was full of a sense of accomplishment. I was deeply impressed by the exquisite design of the advertising works and the design of the exhibition hall. Among them, I saw our teacher's works, such as the slogan of Bao Hui Group? Who will dominate the hot business opportunities? , Dongsheng real estate advertising words? East Wind Point Sanjiang, Shi Sheng Real Estate? It's all from our teacher. The production of those brochures, the design of the exhibition hall, the matching of colors and the exquisiteness of the copy are all there. These are all examples for me to learn, and they also make me like the advertising industry more and have a deeper and more complementary understanding of the advertising industry.
During my internship, I realized that it is not so easy to be a qualified advertiser. Engaged in this industry needs more wisdom and brains, and must master a lot of professional knowledge and practical theory, and combine theory with practice. During my short internship, I deeply felt my limited knowledge and weak professional skills. Faced with some design and production work, I am at a loss, which makes me determined to improve my personal knowledge and skills in my future study, integrate theory with practice, and strive to become a qualified advertiser.
Verb (abbreviation of verb) abstract
During the seven-day internship, I basically mastered some basic work of advertising production and realized that advertising is a creative work. To make wonderful works, you must have professional knowledge, rigorous and serious work attitude and know how to be meticulous, which makes me feel very sad. I always thought I was doing well in school, and I didn't know how little I knew until I came into contact with reality. Therefore, I should study harder in the future, master more professional knowledge and make better use of advertising.
In these short 7 days, the most profound feeling and understanding for me is: 1. Opportunities always belong to those who are prepared, so be patient in everything. 2. Theoretical knowledge should be combined with practice. 3. Do more work, practice and accumulate more work experience.
Finally, I would like to take this opportunity to express my heartfelt thanks to the teachers and classmates who provided help and guidance for my internship, as well as my friends who helped me during my internship!
This internship has enriched my knowledge in this field, made me step forward to a deeper level, and promoted my foothold in the future society to a certain extent. However, I also realize that it is not enough to rely on internship these days, but also to accumulate bit by bit in my usual study and work and constantly enrich my experience. The road ahead of me is still very long, and I need constant efforts and struggles to really walk well. Practice report network
The short-lived intern survived, and his mood was very complicated, which can be said to be joy and nostalgia. I am glad that I will go back to school soon to meet my lovely classmates. I miss my colleagues and friends in Shang You company.
Looking back on my internship life, I was deeply touched and gained a lot. Later, I summarized the internship report and felt very gratified. I learned a lot about society in practice, which I couldn't learn in class, broadened my horizons and increased my knowledge, which laid a solid foundation for me to go to society soon and achieved the purpose of arranging this internship for us by the school.
These are some of my feelings during my internship, and they have also started a new journey in my life. After returning to school, I will accumulate bit by bit in my usual study and work, constantly enrich my experience and study professional knowledge harder. While enriching my social experience, I have taken a big step towards my life destination!
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A summary of the practice of three people in print advertising. These are some trivial thoughts on advertising during my internship. I record them here in order to see my progress in advertising creativity and humanistic quality. Advertising is not an easy industry. In fact, advertisers are lonely and forgotten. In the experimental video for Harvard college students, we can find that 75% of our advertisements are actually ignored, so how to use skills to attract people's attention to advertisements is something that advertisers must pay attention to.
Advertising has basic elements.
1. It is composed of fine arts and has a certain level. 2. The words are catchy, concise and beneficial. 3. Must be able to express, and at the right time. To be the best salesman, advertising is definitely not an art, it is a business, only presented in a more artistic way. And this also includes: have a strategy; Have architecture: have style. And this is also the most exciting place for advertisers. A style like Nike is quite strong and attractive; At present, the style of mobile advertising can only be described as simple sales information.
The Coca-Cola Case
1. Coca-Cola made all the advertisements that should be done at 1960, and then began to promote the channel: how to make coke available everywhere when they want to drink it. 2. Coca-Cola adjusts its distribution mode according to different channels. When all channels are available, how to do relevant advertising activities or programs that are meaningful to consumers? For example, at Christmas, Coca-Cola changed Santa's clothes from the original yellow to the familiar red, which is the significance of brand creativity in life. Ogilvy & Mather used to associate the razor with Father's Day when advertising Philips razors, so that Father's Day and razors are now combined. So when advertising, we are not explaining the characteristics of its products, but making a strategy to give it a style, that is, the feeling of the brand in life. 1. The most important thing is to get attention. Otherwise, 75% of the advertisements will be ignored. Moreover, this is the original meaning of advertising. 2. Invite the audience to enter the advertising world. Nowadays, with the development of multimedia and network, more methods are needed. Like giving gifts or something. 3. There must be structural content, otherwise it cannot be established. Advertising, it brings more than you think. Advertising is not independent of the edge of creativity, it is an important marketing partner of customers. Advertising is purposeful, the information should be attractive and the content should be credible. Of course, brand is the most basic consideration. 75% of Harvard students don't pay attention, and it may be as high as 90% in the average person, so how can we stand out?
The goal of advertising
1. Consumer: Solve the consumer problem 2. Product itself: what consumers remember is the consumption experience, the advantages and disadvantages of using it, and whether it has changed a certain part of life. 3. Competitor: Similar competition in the market. It is necessary to communicate with consumers and investigate more to understand the market situation. Advertising is a problem industry. What can we do to solve the problem and establish popularity, personality, price and access? Wait a minute.
People are the most important factor in advertising. Analyze the problems and reasons, respond to the questions and make an advertisement. Who should the advertisement convince (the target consumer group) and what benefits the product will give you? The most difficult thing in advertising is to give the brand style. In the commercial film, we found that there are children in the pesticide advertisement to show the safety of the product, while in the toilet paper advertisement, the image of a puppy is used to please the audience. In Japan, advertisements for helping to carry toilet paper are seven series of advertisements centered on a man after his wife left. It is said that the subtle relationship between toilet paper and man shows the characteristics of goods, and on the one hand, it increases the timing and dosage of use. How to present goods with emotion is very important, and emotion comes from how to find places related to consumers. In the advertisement of KGI Bank, we saw a different performance. Advertising in Thailand is professional and creative. Asian advertising has the greatest potential in Singapore and Thailand. It is childish, humorous and has no taboos. In contrast, Chinese mainland's advertisements are subject to many restrictions, and there are too many concerns and scruples. We should not use the present concept to limit the future development of advertising. Advertising is a reflection of life, and many impossible phenomena are ingenious and creative in retrospect.
A good idea can stimulate people's enthusiasm and humor for the environment, and the advertisement brought by a product is absolutely beyond your imagination. It is very important to emphasize the effect of public service advertising abroad, and it is important to let more people spend money to support this public welfare undertaking. Therefore, the speaker said that Chinese mainland didn't want to do public service advertisements because there were too many moral constraints. If it is creative, or fails to achieve real substantial advertising benefits, it is a waste of taxpayers' money for public service advertising. The most basic thing in advertising is to know what its purpose is, not to make your company famous. This is the last step. More importantly, sell the goods. To be a professional advertiser, you should look for this thing.