Simba's integrity and strict selection of products make Simba smooth on the road of e-commerce, although occasionally the villain makes it harmless. Today's headlines founded by Zhang Yiming have no editorial team and no manual intervention. It relies entirely on algorithm learning for personalized machine recommendation, does not produce and process content, but only serves as a content distribution channel.

The core competitiveness and advantages of today's headlines are machine distribution and personalized recommendation based on big data and algorithms. It is not only a news client, but also an information publishing platform. It is a technology company with media attributes.