In the era of all-round development of new media, the competition among major enterprises is becoming more and more fierce, and how to make their own brands stand out has become a difficult point for many enterprises. However, if you learn to promote your products and services in soft language, you will be one step closer to success. So many people will ask what is soft text promotion? Simply put, soft text promotion, also known as soft text marketing, is to realize the marketing purpose of our company's products by publishing and sharing information on the Internet. Compared with "hard advertising", soft advertising is like going to the vegetable market to buy meat, and yelling at you when you meet two meat sellers. The family speaks to the point, listens to you and chats with you. Selling directly at the other party's house seems to force you to buy it. Just like the first one, soft-text advertising looks at the problem from the customer's point of view, and communicating with you on an equal footing is not only a process of buying and selling, but also a process of making friends. Why is it more successful to promote your business by doing a good job in soft writing? We can look at a successful example. Dove Chocolate's soft article "Youth is not the end, our story is unfinished" has written a very touching emotional story for the emotional world of young people. The author of the article tells about his mental journey from knowing and falling in love with a boy to accompanying and cherishing him in college. It is infectious and readable, and can even cause the buzz of many people. Dove's implantation is more natural. "The constant is Dove chocolate", which is very consistent with the scene of the story and vividly highlights the positioning and brand connotation of Dove chocolate. The delicate and harmonious entrance not only makes many people have a long-term good impression on Dove chocolate, but also subtly conveys the brand value of Dove chocolate. This is the emotional soft text, which has achieved the effect of silent drizzle, so an enterprise wants to develop better without the promotion of soft text. Maybe you will be moved when you see this. How can you make your own enterprise do a good job in soft text promotion? I summarized some points for you based on my own 10 years of industry experience: 1. Arouse * * * *: A good soft article will often arouse readers' * * *, whether from personal experience or inner feelings. If it can make readers feel * * * *, then this is a good soft article. It is better to let readers sing effectively on the basis of gorgeous. 2. Write the first paragraph of the soft article: I have been thinking about how to write the first paragraph of the soft article and what is the purpose of the first paragraph. I finally found the answer in a book: the first paragraph of the soft text is just for the user to continue browsing the second paragraph, that's all. Because if the user has clicked on your soft article, it is your accurate user. If you have read the first paragraph and have no energy to read the second paragraph, then you have lost a marketing opportunities, and the goal is accurate users. 3. Solve the user's pain points: If a soft article is meaningless to the reader, then this soft article will not have much vivid effect. Only by planning and writing according to users' pain points and sharing effective help content with readers can the function and effect of soft text be improved. 4. Communication channel: I want to make the manuscript faster.