1990, after retirement, Li Ning caught up with the tide of going to sea and established Li Ning Company. The development of market economy has brought policy opportunities to private enterprises including Li Ning. With the bonus of Asian Games and Olympic Games, Li Ning became the first mainland sporting goods company to be successfully listed in Hong Kong in 2004.
Li Ning Encyclopedia:
It should be said that "Li Ning" first seized the opportunity of private economy and competitive sports, gave full play to its own advantages, and completed business breakthroughs again and again. There are three keys for Li Ning to become the "Li Ning" for 30 years: to seize the opportunity of China's development, create new value, and have strong athletes' genetic support.
When the dividend of the 2008 Olympic Games receded, the boosting effect of the Olympic economy shrank and the industry as a whole was surplus. The rising space left by the big environment for the sports industry has encountered a bottleneck. "Li Ning" is looking for new value breakthroughs while digesting the supply of excess capacity. 10 years for China brand to further seek international development. On 20 12, Li Ning signed a contract with Dwyane Wade, a basketball superstar, and launched the signature shoes of "Wade Road".
The success of the way of wade series proves that competing with foreign designers on the same stage has created different aesthetic values. After appearing on the runway of International Fashion Week, the series of "China Li Ning" stood out, and the series of products represented by "Enlightenment" quickly became an explosion, becoming the starting point of falling in love with the national tide after 90 s and 00 s, and the China sports brand represented by "Li Ning" took the lead in becoming the vane of sports trends.