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The influence of the unification of modern Germany on the development of advertising
The influence of the unification of modern Germany on the development of advertising is the change of market and the internationalization of advertising.

1. Market changes: With the unification of Germany, the original scattered market has become more unified and integrated, and advertisers can more conveniently promote products and services to the whole German market, thus promoting the development of advertising industry.

2. Internationalization of advertising: the unification of Germany has expanded the scale and influence of the German market, attracted more and more international brands to enter the German market, and at the same time, German local brands have also begun to sell to the international market, which has promoted the internationalization of the advertising industry.