At 9: 30 every morning, Weibo, the official farmer's bar, began to "play the cannon bar daily live". You can watch from the drainage of ditches to the careful planting of seedlings, from the renovation of living furniture to the assistance of drone fertilization on the Weibo. The audience can not only watch the special content of the farmers' bar on iQiyi, but also watch a large number of derivative videos on Tik Tok and Weibo platforms, including short video vlog of players and live content of helping farmers. Through the linkage of long and short videos, it brings the audience an all-round immersion.

"Nongba" is an interactive reality show on labor documentary produced by iQiyi and Blue Sky Media, and jointly produced by Haixi Media and Wang Yao Science and Technology. Consists of Chen, He Haonan, Jiang Dunhao, Li, Li Hao,,, Zhuo Yuan.

Content and evaluation of rural bar

"Farmer Bar" is a documentary reality show about labor, which was broadcast in iQiyi on February 4th. Variety content, as the name implies. The program invited 10 young people to form a "farm team" to truly record their 142 mu of land in Sandun Town, Xihu District, Hangzhou, and their 190 days of sowing, irrigation, fertilization, harvesting and real farm operation. Program slogan: take root and wait, believe in the power of the land.

Farming not only guides young people to establish a correct concept of food and labor, but also breaks through the traditional thinking of variety production in the program mode, breaks the original production and broadcasting form, and innovatively adopts the way of long and short content coordination, so that the audience can see how the "farming team" works in various video ports and experience the "first scene" of farming from their perspective.