However, the exaggeration and satire of art are, after all, the jokes of bloggers. Suppose you are a "Hao" who needs to socialize with Bentley or simply likes Bentley atmosphere. What is the correct posture to buy Bentley? At the just-concluded Shenzhen-Hong Kong-Macao Auto Show, I had the honor to interview Mr. Kim Aire, executive general manager of Bentley Chinese mainland and Hong Kong and Macao, and it was most appropriate for him to answer this question.
Q: We know that China's market is huge, and people in the north and south have different consumption directions. Perhaps in the north, the ordinary hard top and solemn color of Bentley cars are more popular, but in the south, we may see that Shenzhen is very open because of the climate. They may like convertibles and brighter colors, and even candy-colored models will be more popular. Would you like to ask if Bentley has any updated measures or customized services for consumers in the southern market?
Jin: Bentley's concept of building cars is not that we will build cars for a certain area, but that every car is customized for the owner. If you buy a Bentley, you can see what the photo behind us shows. Whether it is leather, color, wood grain, stitching, etc., we can combine them according to your choice.
This is the core of Bentley brand and Bentley products. If you are not satisfied with our existing colors or our existing choices, for example, you especially like the orange on your own tie, and you want this orange as the paint color of your car, no problem. You give us the tie, and we will study a car paint with the same color according to this color, and then we will send you the sample color of the tie and the car paint together.
If you think this car paint is ok, then we will paint your car in this color. Some ideas like this, as long as customers put forward, we will try our best to satisfy their ideas. For example, in Shenzhen, there is a car owner who has a very unique idea about the combination and collocation of colors. We can completely build the interior of the car according to his meaning and build a car that belongs to him. This is Bentley's philosophy.
Q: Will this increase the cost? Let me give you an extreme example. For example, I want to build a color-obsessed Bentley. This color combination is difficult in all aspects. Will Bentley think it will take me 3-4 times as long to make such a car paint? Will it be uneconomical?
Jin: We just mentioned that Bentley offers many choices to car owners. Faced with so many choices, some people may be a little overwhelmed. In view of this situation, we are about to launch a project called "create together * * * *". We will invite Mulliner designers of Bentley brand to sit down and discuss with car owners. Look at the owner's ideas and creativity, and the designer will take the owner and tell him what kind of effect this color is, which two colors are better, which two colors are not so matched, and so on. Such guidance will also be given by the designer. So this process will actually help car owners customize their cars.
Because this is what we want to bring to car owners, not only luxury car products, but also distinguished service, so that car owners can fully show their personality through their own cars. And it is expressed in a way that makes me more confident and comfortable. This is my car, which can represent my hobby, my personality and arouse the strong feelings of the owner. Suppose it's like the lake blue on your pants. If you think this color will make you happy and light up your life, why not paint your car in this color? We will not customize the model for a certain region, because each customer is unique in any market.
Q: Speaking of Tim Yue, its direct competitor is Cullinan, and the latecomers will be more targeted at Tim Yue. Will Tim Yue have some improvements or advantages over Cullinan?
Jin: Bentley pioneered the ultra-luxury SUV market segment 20 15. At that time, we launched the Tim Yue SUV with W 12 engine, and then we successively launched the Mulliner version of Tim Yue, and the Tim Yue with V8 engine you saw today, which is also the most dynamic SUV. In addition, we also launched a hybrid version of Tim Yue in Europe earlier this year. All these actions are constantly proving to the market that Bentley has been exploring various possibilities in the future and providing diversified products to meet customers' needs.
Q: As far as we know, Bentley is faster than Cullinan. Is that so? Just now, when it comes to hybrid vehicles, we also know that European regulations stipulate that by 2020, some countries will not be allowed to sell traditional pure gasoline vehicles, at least light hybrid systems. What are Bentley's plans and plans in this regard? What kind of models are available?
Jin: The Bentley Tim Yue hybrid vehicle we launched is the first truly ultra-luxury hybrid vehicle on the market. The launch of this model is a sign that all our models have entered the hybrid era. Earlier this year, our global CEO of Bentley Motors made a commitment at the Beijing Auto Show that in 2025, all models of Bentley Motors will have versions equipped with new energy power systems, including hybrid versions or pure electric versions. Moreover, our CEO has higher expectations. He said that even we will achieve our goal earlier than 2025. Therefore, Bentley fully accepts these changes in the market and is fully prepared to meet the challenges and meet the changes.
Q: Just now I mentioned that the hybrid version of Tim Yue's car has been released in Europe. Will the hybrid version of Tim Yue be listed in China? When will it go on sale?
Kim: Everyone is looking forward to it. Because we just released our third SUV recently, which is the V8 version of Tim Yue. The fourth hybrid version has appeared in Europe, and we will definitely bring it to China, and it is expected to be brought to China in the middle of next year.