Lululemon transformed yoga from a weight loss exercise into a group activity that attracted many people. In Bryant Park in Manhattan, open yoga classes sponsored by Lululemon Company are held twice a week. About 400 women participated in each session, and most of them wore Lululemon brand yoga clothes.

It is not difficult to put on lululemon's clothes, participate in lululemon's activities and become a customer of lululemon. But because of the xenophobia of this minority group, it has become a distinguished experience of limited sports shoes, a symbol of identity and lifestyle.

Brand status quo

From the opening of the first store in Vancouver Lululemon in 2000 to the listing of the company in 2007, Lululemon's success was largely attributed to Chip Wilson's marketing. From 2007 to 2008, Lululemon's sales reached 350 million dollars, and * * * opened 1 13 stores.