Wahaha used to be endorsed by Wang Leehom. At that time, Wang Leehom was a very famous singer, and everyone was particularly familiar with him. Now it's Greg Han Hsu Xu, a small fresh meat, which makes many netizens feel a little disappointed, because the popularity of Greg Han Hsu Xu is incomparable with that of Wang Leehom.
Wahaha gave up Wang Leehom because Wang Leehom was old and was a middle-aged male star, which did not conform to the brand image positioning and was not close to the age of consumer groups. Moreover, speaking for the audience for too long makes the audience feel very tired and not too fresh. In fact, Wang Leehom is not as famous as before. No longer suitable for their product endorsement, today we will talk about why Wahaha gave up Wang Leehom and chose Xu endorsement.
First, Wang Leehom spoke for a long time, which made the audience lose their freshness.
Wang Leehom has endorsed Wahaha products for 20 years, and everyone is familiar with the pure water he endorsed. But because of the long time, the audience gradually developed aesthetic fatigue, so Wahaha replaced Wang Leehom with Greg Han Hsu Xu, a small fresh meat.
Second, Wang Leehom is not as famous as before.
Wang Leehom was quite famous in those days. Wahaha asked him to be an endorsement, which can have a good publicity effect. But his reputation is not as good as before, and the effect of making him a spokesperson will be much worse.
Third, Wang Leehom is old and does not meet the positioning of consumer groups.
Wang Leehom made a speech in the 1920s, from a handsome young man to a middle-aged uncle. As he grew older, his face value declined, making him less and less suitable for Wahaha's brand positioning. Switching to small fresh meat can attract some young fans, because the consumption group of pure water is mainly young people. As a small fresh meat, Xu's age is closer to the consumers of the products, and it has more publicity and promotion effects.